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Scholar-Journalist of the Week: ‘Social media may become your ‘Brahmastra’ to promote events for free’

This week’s scholar-journalist Isha Juneja shares about how social media is playing significant role in event promotions



Student of Apeejay Institute of Mass Communication (AIMC) , Isha Juneja always wanted to pursue her career in the PR (public relation) field. This is why she chose to do a postgraduate diploma programme in Corporate Communication and Event Management from AIMC. In fact, recently, Isha has been placed with Adfactors, India’s largest public relations (PR) firm. The media enthusiast loves to travel and write anecdotes about the same. In addition to writing about traveling, she loves to write on topics like effective ways of using social media, social media marketing and so on. In her last article – ‘Social media may become your ‘Brahmastra’ to promote events for free’ – she highlighted some simple yet impactful social media techniques for promoting events on social media without spending a lot of money on advertising. Let’s read her interview to know more:  

Your article has received great views. What inspired you to write on this topic – Social media may become your ‘Brahmastra’ to promote events for free?

It’s because of Apeejay, my mentors and with my hard work I got placed with Adfactors. This eventually became an inspiration for me to write articles on different topics. There was a gap of one month and I wanted to utilise my time productively. During the same time, I started working in my father’s business and was helping him to grow his business online and not via spending money on advertising. It was then I got this idea to write about the different social media tools and how tags and other social media elements are used for effective promotions of events just by one click.

Why do you think marketing brands or promoting events via social media is gaining so much popularity?

As we all know, ever since the pandemic hit this world, many businesses – big and small – resorted to online promotions. Understanding the importance of online presence in the digital era, all the brands quickly shifted to online ways of doing business. And online is emerging to be so powerful that today businesses and events are virtually reaching every part of the world.  The online world is so popular in this era that even a small event gets so much attention because of its large viewership and easy accessibility. The internet is such a powerful medium for everything. 

But on one side where social media is being leveraged by marketers for brand promotion, it is also making us antisocial. Your views?

Well, everything comes with its perks and its cons.  Yes, it’s true that online presence is making people antisocial, which is somewhere affecting their mental health. But on the positive note, social media is giving them the power of interaction with the world. Of course, personal touch and in-person presence are much more valuable. But because of this rapid penetration of social media or other digital platform, individuals can now connect with any person who is in the other corner of this world. So, it’s how you see it!

When did you start writing? Which was your first piece and what inspired you to write the same? 

Officially, I started writing when I was in class 12. I was interning with a travel company and worked on many articles. I was mostly writing on sustainable travelling. 

What does writing mean to you?

Writing is something which makes me feel alive; because when I can’t express myself I write. Whenever I feel that I am low or even excited, I write. Writing is the best manifesting technique. 

Are you an avid reader? Which is the last book you read last? Any favourite author? 

I developed my reading skills more during the pandemic and I read more self-help books. The last book I read was Think Like A Monk by Jay Shetty. I don’t have a specific favourite author but I am more inclined towards the theories of Gaur Gopal Das. 

Your next piece of writing would be?

I will be writing on the work-life balance inspired by the book How to Enjoy Your Life and Your Job by Dale Carnegie. 

Any key learnings you have adapted through writing?

Writing and reading is enhancing my vocabulary. I learn so many new words everyday. I learn new synonyms whenever I write anything.

Harshita is Assistant Editor at Apeejay Newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.