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Social media may become your ‘Brahmastra’ to promote events for free



Social media has now become an indispensable part of our daily lives. You can’t escape it, whether you’re at work or at home, with your family or on a trip with friends. Businesses are beginning to recognise the true power of social media, and many have begun to develop full-fledged social media plans. Daily posts, comments, and sharing as well as resharing quality articles have all become part of our digital marketing arsenal. However, when it comes to event promotion, we are frequently stumped. 

How do you use social media to promote an event? What if you don’t have any marketing funds? What should you do? Is your event going to be a total failure? All valid questions, but don’t let them overwhelm you. Today, you’ll learn some simple but effective social media techniques for promoting your events on social media without spending money on advertising. 

• Hashtagssss…….

Your event requires a distinct hashtag that attendees can identify with. Keep it brief, amusing, and relatable. Make it a point to include it in all of your social media content so that it can be easily tracked and recognised. Using unique hashtags can also assist users in connecting with others on social media. This, in turn, increases the ‘buzz’ surrounding your event. 

Few perfect hashtag examples of marketing campaigns:

• Expedia – #ThrowMeBack
• Coca-Cola – #Shareacoke
• Domino’s Pizza – #letsdolunch

• Start way in advance

Many people create unique hashtags and then begin using them a few days before the event in the hope that it will work miracles and create some sort of super-powered digital explosion, but that is not how it works. You should begin marketing your event on social media months in advance. The earlier you begin, the larger your audience will be. Consider it like an exercise programme; you don’t just work out for 5 days and expect to have six pack abs. You have to do your workout every day, those same push ups aka your hashtags, until you get those ripped abs, which usually takes a few months. But by the end everything will make sense 

• Get your promoters on board 

Incorporate your speakers, attendees and visitors into your social media campaign. Encourage them to share information about your event on their personal social media channels.

• Engagement sessions

Set up engagement sessions with your attendees right before the event. Share fascinating facts. Make contests that correspond to your event schedule. Like, if your event is educational and includes a democracy quiz, you could organise a democracy quiz on Twitter a few days before the event. Encourage your influencers to participate by offering prizes from your event’s sponsors. Use strategic giveaways to boost the promotion of your event.

• Free event promotional tools

In addition to the above, I’ve compiled a list of free tools that you can use to help you promote your events. Picktochart, Bitly, Mentionmapp, Pixabay are some of them.

In a nutshell, it is not difficult to promote your event online. All it takes is a little planning and following these simple steps will create a boom. Your event will become the talk of the town!

Poetic गुफ्तगू – With हुमेरा खान @poetsofDelhi