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School of Design and Visual Arts launches a book titled ‘Thinking Signs’

This book is a collective effort by the faculty and students of the institute. It highlights that the application of design thinking is critical in the formation of societal values by applying ideas in right directions



Author Robert E. Franken in his book Human Motivation describes creativity as having the tendency to recognise and generate ideas, alternatives and possibilities to help solving problems. And so it’s important to identify the power of creativity that helps in shaping the direction of any particular business, whether it be strategic, technological, or artistic.

Emphasising the need to inculcate design thinking and innovation capability among budding designers of the future, School of Design and Visual Arts (SDVA), Apeejay Stya University (ASU) recently launched a book titled, ‘Thinking Signs’. 

This book is a collection of different case studies which highlights that the application of design thinking is critical in the formation of societal values by applying ideas in right directions. Through different activities and insights gathered for the book, it aimed at helping the development of a culture that encourages creative minds and communities to contribute to design thinking for the benefit of individuals, societies and humanity at large. 

The chapters in the book are written by design students under the guidance of their professors and are edited by faculty members including Professional Faculty at SDVA, Prof. Dibyendu Tripathi, and Assistant Dean, Prof. (Dr.) Saurabh Kumar.

What makes this book different? 

The book consists of 20 interesting chapters including Citylights- Unspoken Feelings, Cyberethics, Minimalist Approach in UI/UX Design: A Game Changer, Mental Health of Sexually Abused, The Discreet Charm of Bourgeoisie (1972), to name a few.

In the book, Chapter 1,  titled ‘Citylights – Unspoken Feelings’ is a message for all that there are many beings like us in the city we reside, who, somehow are feeling lost in this crowd just like we do. All we need is to care for each other. The work-life makes all humans living robots but it’s imperative we understand that we’re living beings who crave more love and care.

Another chapter in the book is ‘Cyberethics’. It  aims to create an awareness on cyber ethics for a better future with the help of proper research and assessing their outcomes. A key factor highlighted here is how good ethics and professionalism is mandatory when using the internet and that should not only be strictly observed but exercised. It also mentions, “Cyber ethics is the most underrated topic and most of the netizens are unaware about it.- And so, awareness of ‘Cyberethics’ amongst all is of utmost importance these days.”

Expressing his views, Prof. Dibyendu Tripathi said, “Working on this book has been an eye-opening experience for us, allowing us to identify the criticality of sensitising and promoting designs and its future for others. Numerous individuals contributed significantly to the accomplishment of this big project, directly or indirectly. We want to express our gratitude to all the researchers who contributed to the field and the large number of people who assisted with this monumental undertaking.”

Harshita is Assistant Editor at Apeejay Newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.