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‘Making gaming more physically active will be a transformational trend,’ says game developer

Harshit Rao Nandamuri, who works at a leading gaming company, talks about the upcoming trends in the field



An alumnus of Apeejay School, Noida, Harshit Rao Nandamuri is currently working as Software Development Manager at Aristrocrat Technologies. Having been associated with the game development sector for more than a decade, he has been a witness to the ever-evolving gaming technology and how it has penetrated people’s lives. In an interview, he shares more insights about the future of video games. Read:

What was school like? How did it shape you for the future?

I was blessed to accomplish all 14 years of schooling at Apeejay School, Noida. Apart from nurturing the best of education in us, it shaped our perspective and most importantly facilitated the development of confidence that built an inherent ability to excel in the competitive environment/world.

I would also like to take this as an opportunity to extend gratitude and sincerely thank all the teachers and support staff without whom the journey wouldn’t have been as smooth and as successful as it has been.

Also Read: Apeejay School International student Ria Sarin designs a game for young learners  

How has the game development sector evolved over the years?

The most enticing part of Game Product Development has been the ever-evolving nature of technology, graphics, and the product delivery medium. It all commenced with content tailored for television and big screen audiences, and within no time evolved into mobile, digital mediums fused with the right blend of AR, VR, Robotics, and other technical avenues to create the purest form of entertainment i.e., gaming, making it only better every day.

While new platforms, devices, and technology are emerging every day and evolving for good, the conventional modes of gaming continue to be the way they were in our childhood–gaming consoles like PS 4, PS 5, and XBox are the big screen mediums and other modes being our handheld devices, social media, and digital apps, while AR, VR devices serve the needs of an audience looking for a unique experience.

Are games designed to be addictive?

This is a controversial one, however, I would try to explain the dynamics in a relatable way.

Just like movies, games are a form of art. The right blend of graphics, mathematics, sounds, animations, anticipation, and excitement brought together as a package is what makes it appealing. Just like a good book or a movie that one won’t like to leave in the middle, a nice game may have that hook to it. Like any other art form, it possesses the potential risk of offering exceptional engagement due to which, this association may be treated as an addiction if someone looks up to it as the only source of fulfillment.

What impact did the pandemic have on gaming?

While the gaming industry is considered insulated from most external factors like recession, the pandemic came in as a surprise to lock down the venues where gaming devices were installed—the venues which serve as an entertainment zone in public places like malls and shopping centers. The business/revenue took a hit initially in that manner but channelised exponential growth in digital, social, and other casual means of gaming as stay­-at-home became the new norm. For example, most of us would have played Ludo on Facebook App during the COVID lockdown. The audience who had more purchasing power directed the disposable income/funds towards entertainment, and gaming organisations did enjoy a fair bit of flourish due to the pandemic.

With more emphasis on innovation to cater to the needs of the vivid demographic that gaming industry has to serve, the pandemic also triggered a need to continue innovating in order to sustain the audience of all age groups.

What are the upcoming trends in the field?

The gaming industry has progressed rapidly in the past few decades, thanks to technological advancements such as 3D graphics, VR, AI and recently Metaverse, Multiverse evolutions are bringing ground-breaking transformations. As innovations are introduced, players will discover more realistic, fully immersive simulations on screens and will be able to connect further with others.

The future of video games will be shaped by the need to provide awe-inspiring experiences and increase opportunities for social interaction and engagement. This would certainly foster a flourishing growth in conventional gaming providers. Parallel industries like eSports, Virtual Skill Based Gaming, and Fantasy Sports–provided the legalities are taken care of—will also benefit; real money gaming will also take over.

Personally, I believe a transformational trend in the gaming industry will have to do with eliminating the unhealthy quotient which gaming brings with it. We can gamify fitness with the help of AR, for instance. An affordable system or software that gamifies our workouts or makes gaming, in general, more physically active, engaging, and connected will be transformational.

Advice for young Apeejayites.

Be consistent and stay committed to your passion, and you will certainly soar high.

Disha Roy Choudhury is a Principal Correspondent at Apeejay Newsroom. She has worked as a journalist at different media organisations. She is also passionate about music and has participated in reality shows.