‘It’s positive if you are sometimes confused; it will lead you to explore’

Anupama Mitra is an Apeejay Institute of Mass Communications (AIMC) alumnus. She pursued a Post Graduate Diploma in Advertising and Marketing Communications (batch of 2021). She has previously worked as a copywriter executive at Communique Marketing Solutions. In a brief interview, Anupama mentions why it is essential to constantly enhance one’s skills in today’s competitive world. Read edited excerpts:

What all work did you have to do in a day at the workplace?

As a copywriter executive, I started doing short form content. I also wrote long form contents in social media posts and their captions. But my company did not restrict me to only content writing during my training period, I went for client servicing as well. I also did some public dealing. Our company does the event management as well so I did that also. I got an exposure to a lot of things. I learnt a lot. 

What inspired you to choose this field of work?

I did English Honours from IP College of Women in Delhi University. Then I worked with an NGO named International Justice Mission,  and did interviews as well as content writing on child trafficking. That inspired me to go forward in this field. Then I worked in a start up for six months as a copywriter and wrote the product and title descriptions along with the captions. It was after that I joined AIMC. I felt that I should have enhanced my skills to get more opportunities at a better level. And AIMC helped me a lot

Best memories from AIMC days?

My professors and their immense support for me is the best memory I carry. They were so understanding. I am grateful to them. During the last days of my PG Diploma at AIMC, I was not in India. There were a lot of ups and downs due to the various situations in my personal life.  I was in Tashkent, my father was posted there and my mom was keeping well in those days. Pijush sir took an online interview, especially for me so that I don’t miss out. 

AIMC understood my situation. I was the eldest in my class. But I build good relationships with everyone. I miss that and all the campus events. Now the new batch is lucky, their batch is fully offline. I saw their orientation videos on social media and felt so envious (laughs). 

A piece of advice for the current students

Be yourself. If you are confused with what you want to do, it is natural. It is positive too. It will lead you to explore so many things on the way to find your calling. You will be on fire! (laughs)

Where do you see yourself in the coming years?

My professional course was advertising and marketing but from my experience in my previous company, I see myself in PR now. With my skills and experience in content creation , I feel I will be good in PR.