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‘At Apeejay, one gains holistic learning experience’

Anjali Hans, AIMC alumna and Senior Account Executive at a public relations firm Ruder Finn, says there is something new to learn everyday in this industry

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Anjali Hans is an alumna of Apeejay Institute of Mass Communication (AIMC), who has always been an ambitious person with an aspiration to do better each day as well as expand her learning wherever she goes. Her educational journey started off with graduation in English Honours from Amity University, Noida followed by Master’s in Linguistics from Delhi University, and Postgraduate Diploma in Corporate Communication and Event Management from AIMC. With a keen interest in content writing, Anjali also interned as a content writer as well as worked as an Instructional Designer with a startup firm for a short stint before her journey started with the PR world

In February 2022 she completed two years with Ruder Finn, a public relations firm with co-headquarters in the United States and China and also got promoted as a Senior Account Executive. At the firm, Anjali is servicing brands including Education New Zealand and POCO and mentioned how Ruder Finn has given her an opportunity to explore more each day and always encourages to lead discussions with the clients directly. Recently, the PR professional has also been honoured as a winner of PRmoment 30under30 of 2022. In an interview, Anjali shares the following: 

Why did you choose AIMC and how did the institute groom you for placements?

I had heard about AIMC as one of the top mass communication institutes and so I chose this. Further, the institute has a lot to offer, from experienced faculty to connections with industry leaders, which help the students to gain a holistic learning experience. 

How shall an aspirant prepare to be a part of the PR industry?

According to me, the mantra is showing dedication, passion to explore and importantly, patience. This is a demanding industry with highs and lows but at the end of the day it is about how well one can handle pressure and communicate to convince the stakeholders – be it the brand or media. 

What interests you the most about the PR industry?

That there is something new to learn every day! It’s a growing sector where brands are now open to explore newer ideas and take risks, which gives us an opportunity to bring our creative stride in the execution phase. 

What is consumer PR and how is it different from other forms of PR?

Consumer PR, as the name suggests, is a way to bridge the gap between brands and consumers, finding innovative ways for brands to communicate with their audience. Other forms of PR are Digital PR, Crisis Communications, and Public Affairs. 

Three reasons why influencer marketing is vital for PR strategy?

  • It helps in reaching out to a larger target base
  • Amplifies brand awareness
  • Helps in making loyal brand advocates

Harshita is Assistant Editor at Apeejay newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.

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