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What makes AIMC an attractive destination for studying mass communication?

Let’s hear it through the experiences of their prestigious alumni

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Ranked number 1 in Delhi amongst the best private colleges, according to India Today Rankings 2021, the Apeejay Institute of Mass Communication (AIMC) has been a pioneer in providing hands-on training on marketing, finance, people & resource management, planning, developing strategy, research & production knowledge and skill set for media & entertainment industry. The institution is best known for its placements, faculty and industry-centric experience.

Diksha Nautiyal, an alumni of AIMC and senior content writer at CollegeDekho says, “The infrastructure and facilities at AIMC really attracted me for taking an admission. I also had a conversation over the phone with one of our professors, Mr. Naveen Gautam. I really liked the way he explained everything to me about the college and the course. So, I decided to join AIMC. One of the most enriching experiences from my college days has been to organise a film festival called: We Care.  It is dedicated to the differently-abled children and hosting it on the first day was a learning experience for me.”

Drawn to AIMC in pursuit of joining the advertising industry, Pranjal Nagar, an alumni and Brand Servicing Manager with MullenLowe Lintas Group says, “In Apeejay I got the exposure and opportunity to learn in depth as to how brands operate in the advertising world. I understood the in and out of branding on a practical level, what are the roadblocks, what are the opportunities and weaknesses as well as what could be the challenges I may have to face when I enter this industry.” During the campus placements, Pranjal was hired by Contract Advertising, one of India’s leading integrated advertising agencies as a management trainee. In his professional journey, he also tried his hand at media planning and worked with GroupM, world’s leading media investment company.

Disha Nanda, an alumni and Senior Account Manager at Genesis BCW was focused on bagging her dream job from day one at AIMC. She says, “The faculty did a fantastic job of preparing us for the selection process. I religiously planned my 10 months in AIMC to understand where I see myself after the completion of the course and I started preparing accordingly. Nearing the completion of my degree, I landed 3 jobs and decided to join Genesis BCW. It was my dream job. To freshers I would say, it’s important to have clarity… in whether you want to pursue Events or Public Relations or you want to work for a big company/ boutique agency. I was sure that I wanted to get into one of the top three PR agencies in India and I managed to achieve my goal.”

AIMC alumni, Pratiksha Mamgain, Assistant Manager Digital Content and Strategy at Lenovo Worldwide reminisces how Apeejay helped her pick her desired specialisation. “The course made me realise what I really wanted to do. In the college, we had special guest lectures on digital marketing which led me to gain an understanding on what to do if I want to become a digital marketing professional. These helped me get the clarity and since then there has been no looking back. Through brand case study sessions at AIMC, there have been two key learnings: first, teamwork and second, it simulated the real-world pressure in a digital marketing domain. Currently, I am working with Lenovo Worldwide as Assistant Manager – Digital Content and Strategy. I am a part of the global marketing team and in an international role where I work on global digital campaigns that Lenovo as a brand does. I manage their content and media strategy as well as web analytics and brand campaigns.” 

Aritra Mukherjee, an alumni who is currently associated with Hindustan Times Media Ltd as a Senior Content Producer, says, “During campus placements at AIMC, I got a chance to be part of News X, Noida. I found myself hooked onto the news business while preparing for the entrance examinations. I am currently a sports journalist. I love to watch, discuss, and debate about sports. Interestingly, in my college days, as I read and wrote about sports, I thought, for getting access to my favourite sports stars, journalism could be my gateway.”

Mrini Devnani is a Senior Correspondent and Marketing Coordinator at Newsroom. She covers student achievements, interviews and contributions for the website. She was a former Correspondent covering Edutech for the India Today Group, and has passion for Social Media and Digital Marketing. You can reach her at [email protected]

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