‘I am eager to continue learning, evolving, and refining my skills every day’

She always had a love for writing and when advertising and marketing skills were taught to her at Apeejay Institute of Mass Communication (AIMC), it only deepened that passion. Meet Aarushi Bose who has recently secured a content writing role with Just Dial. Crediting the support and guidance of her mentors and professors at Apeejay she mentioned, “They helped me improve my writing skills through one-on-one sessions, regular writing practice, and detailed feedback on every piece I submitted. I would like to thank my professors for their constant support and for guiding me at every step. I had the privilege of learning under such supportive faculty that I genuinely cannot imagine what I would have done without them.”

The young professional further added, “I had enrolled in Apeejay’s Advertising and Marketing Communications course with the hope of gaining skills necessary to work in a big corporate setup — and that is exactly where I landed. Whether it was copywriting for advertisements or content writing for long-form marketing collaterals, I truly enjoyed learning and doing it all, especially during my BCS project throughout the year.”

As we interviewed her, Aarushi further explained the crucial role AIMC played in terms of placement preparation and more. Read edited excerpts:

What are your learning aspirations in this new role?

I’ve always loved writing, and with this new role, I’m looking forward to honing my skills—not just in terms of expression, but also by developing key marketing abilities like search engine optimisation, copywriting, and more. I’m currently exploring different avenues in writing across lifestyle, food, fashion, and beyond, which has been incredibly exciting. It’s a fun and enriching experience, as I get to dive deeper into each of these categories and learn how to craft better, more impactful content for them.

How did you prepare for the placement process?

The process was long and had several rounds, but each was well-executed by the Just Dial team. The consistent communication and guidance of faculty members helped me stay informed and confident throughout each stage.

The first round was a personal interview where we were asked about our experience and why we wanted the job. This was the most challenging round for me, so I made sure to prepare thoroughly by anticipating possible questions and practising my responses. The sessions we had with our professors proved extremely helpful. They trained us not just on answering basic interview questions but also on the importance of body language, which played a key role in boosting my confidence during the interview.

The next round was a written assignment. For that, I dedicated myself to research and gave it my absolute best to ensure I submitted a well-crafted piece. I wanted to showcase both my writing ability and my understanding of the role, and I’m grateful that all the training and practice paid off.

Three quick tips to keep oneself calm right before the placement process

Don’t stress about the outcome — focus on giving your best.

Stay hydrated, and if anxiety kicks in, take a moment to breathe or meditate.

Be present. Trust yourself. Don’t overthink — just be in the moment.

How did AIMC help you crack the placement? How did the mentors guide you?

Definitely yes — the faculty supported us throughout the process by clearly guiding us on what needed to be done for each upcoming round. More importantly, they had already prepared us well over the academic year by equipping us with essential skills like interview techniques, writing proficiency, and, most importantly, the confidence to believe in ourselves. We were given ample opportunities to learn everything required to be industry-ready, and that made all the difference.

Where do you see yourself in the next 5 years?

Well, I definitely see myself growing into a managerial role where I can lead a content and copywriting team. I envision myself excelling in what I do, taking on greater responsibilities, and contributing strategically to impactful campaigns. I’m eager to continue learning, evolving, and refining my skills every day as I move forward in this field.