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Artificial Intelligence

Getty Images launches AI-powered image generator



Getty Images, a major provider of stock images, editorial photos, videos, and music, has introduced a generative Artificial Intelligence (AI) art tool that, it asserts, is more commercially secure. This tool, named Generative AI by Getty Images, is powered by an AI model from Nvidia, with whom Getty has a close technical partnership.

It underwent training using a portion of Getty’s extensive library, which comprises around 477 million stock assets. Similar to popular text-to-image platforms like OpenAI’s DALL-E 3 and Midjourney, Getty’s tool generates images based on text descriptions or prompts.

Users employing this tool to create and download visuals will receive Getty’s standard royalty-free license. This license includes protection against copyright lawsuits (indemnification) and grants the right to use the visuals perpetually, worldwide, and in a nonexclusive manner across all media.

However, the tool does have certain limitations. Although Getty’s content library encompasses representations of public figures, the company has implemented measures to prevent the generative tool from being utilised for disinformation, misinformation, or emulating the style of a living artist. Additionally, all images created by the tool bear a watermark indicating that they were generated by AI.