Connect with us

Recent Events

Experts emphasise digitisation is the key for the success of SMEs

On the occasion of MSME Week 2022, Apeejay School of Management conducts a Management Development Programme titled ‘Digital Resources: A sustainable tool for SMEs, entrepreneurs and researchers’



Management Development Programme (MDP) is a course specially designed with an aim to improve managerial effectiveness through a planned and deliberate learning process. The idea is to develop better comprehension, decision-making, intellectual capabilities, etc., among business leaders and managers, to tackle issues head-on. 

In the last two years, the sudden outbreak of global pandemic brought several challenges for all sectors inducing Small and medium-sized enterprises (SMEs) and individual entrepreneurs. 

To discuss a futuristic roadmap for SMEs and how digital resources will enhance business opportunities in the sector, Apeejay School of Management (ASM) recently organised a session on Management Development Programme titled ‘Digital Resources: A sustainable tool for SMEs/Entrepreneurs and Researchers’. This was organised on the occasion of MSME Week 2022 held from June 27 to July 1. 

The MDP session was conducted by Anuj Kumar, Assistant Professor from ASM. The focus of the session was to enhance knowledge of new innovative and sustainable technologies for SMEs, entrepreneurs and researchers; research opportunities in the topic areas of SMEs, technology4.0 and sustainability. How researchers’ can think creatively for their publications. 

The programme was attended by 28 participants including faculty members from National Institute for Micro, Small and Medium Enterprises (NI-MSME), academicians from reputed institutes like Bharati Vidyapeeth, JIMS, MIT World Peace University, Amity University, Mulund College of Commerce, and All India Management Association, etc. as well as professionals from corporates such as Gujarat Gas Limited, HCL, and Alchemist.

Digitally transforming a business has incredible benefits. In fact, collaboration between business professionals and academicians has become even more imperative as it will allow devising futuristic solutions to deal with crisis situations, like COVID-19. Adapting digital resources will empower SMEs and its team to work more efficiently and effectively by facilitating new and accommodating ways of working.

Anuj Kumar, Assistant Professor, Apeejay School of Management

Harshita is Assistant Editor at Apeejay newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.