Delhi-based mass communication institute is set to conduct workshops in Indian colleges  

Digital filmmaking has become increasingly popular in recent years, owing to the advancements in digital technology, which have made it easier and more affordable to produce high-quality videos. With digital filmmaking, filmmakers can shoot, edit, and distribute their work entirely digitally, without the need for expensive film stock or processing. This has made filmmaking more accessible to a broader range of people, including independent filmmakers and aspiring creatives. Additionally, digital filmmaking offers more creative flexibility, as it allows for greater control over the image and sound in post-production. 

This is where Apeejay Institute of Mass Communication (AIMC) in Delhi is playing a crucial role in catering to the growing demands of aspirant interested in pursuing career in Broadcast Journalism, Advertising, PR/Corporate Communication, Event Management, Social Media, Bollywood and also acquiring necessary skills in News Anchoring, Electronic Cinematography Video Editing and Media Management.

Hence, the Institute is geared up to conduct workshops across various colleges in West Bengal.  One May 16 and 17, 2023, AIMC will be holding a workshop on ‘Digital Filmmaking’ in collaboration with Gokhale Memorial Girls’ College in the latter’s campus. The resource mentos for this workshop will be Prof. Sajal Mukherjee, Director of AIMC; Prof. (Dr.) Pijush Dutta, Professor and Program Director at AIMC; Prof. Naveen Gautam, Associate Professor, AIMC; and Prof. Ankit Kr. Malyan, Assistant Professor, AIMC. The workshop convenor is Dr.(Mrs.) Atashi Karpha, Principal, Gokhale Memorial Girls’ College. 

During the workshop, the resource mentors will reflect on  the importance of learning digital filmmaking for mass communication students. The idea is to familiarise students, aspiring to specialise in digital filmmaking, with an in-depth knowledge on this creative field. 

(Dr.) Pijush Dutta highlights, “Creativity is essential in making a film the best it can be. The creativity allows a filmmaker to show its audience what he/she is visualising in his own head. The art is in everything, film included. Art in filmmaking can be described in so many ways, but everyone describes it in their own way. And in today’s world, where digital media has become a vital part of the communication landscape, the ability to create compelling videos is essential.” He further adds, “By attending a digital filmmaking workshop, students can learn various filmmaking techniques, such as scriptwriting, camera operation, lighting, sound design, and editing. This can help them develop the skills necessary to create high-quality videos that can engage and influence their target audience.”

Following this, the next destination for the workshop will be Inspiria Knowledge Campus in Siliguri. The resource mentors of AIMC will be conducting two engaging sessions:  ‘Creativity in AD & PR’ and ‘Digital Filmmaking’ on May 23 and 24, 2023. Prof. Firoz Mohammed, Dean – Media, Design, Creative Studies, Inspiria Knowledge Campus is the convenor for this workshop. 

The idea is to propel young minds into becoming effective communicators while understanding the dynamic environment of the Indian Media & Entertainment (M&E) sector. The workshop module has been designed by experts and prominent academicians from the Institute who understand the industry requirements.