AIMC students, faculty invoke the Diwali vibe with gusto

By Ishika Bhog and Diksha Rathore

Colourful attire, exuberant smiles, delicious confectionery and a cheerful disposition – that’s what the AIMC Diwali celebrations were about.

Held on November 3, this was the first event organised by the Apeejay Institute of Mass Communication, Dwarka, after the reopening of the campus.

The event marked the onset of the festive season with many events and activities with representation of all the courses at AIMC. The festival focused on brand activation in which students worked in teams such as Leotus, WunderVision, Edelcom etc. to showcase and spread awareness about their hypothetical brands on which they will be working on for nine months.

Among the eminent guests were Dr. Alka Munjal, Director, Apeejay School of Management, Professor Ashok Ogra, advisor, Mass communication, Professor Sajal Mukherjee, Director, AIMC, apart from senior faculty members Professor Naveen Gautam and Professor Pijush Dutta.  

The teams invoked the Diwali spirit and managed successful campaigns for their brands. Team Ogspire and Phoenix, for instance, set up photo booths, team WunderVision and The Worthy Minds arranged treasure hunts. Similarly, team Lowetus, Wizcraft, and Edelcom organised Fight Fit with Evil, Dil Diyan Gallan and Friendship experiences respectively.

The celebrations started with the lamp lighting by the guests and other members. The keynote speakers congratulated the audience regarding the festive season. Teams organised fitness and makeup challenges wherein students and faculty participated. An open mic competition and treasure hunts were arranged in which the participants received exciting prizes.

The atmosphere, photo booths and the decorations exuded a joyful ambiance.

Apart from the students, members of the faculty cheerfully joined the celebrations, in which they sang songs and participated in all the activities. The guests applauded the hard work and management that contributed to the event. The event led to increased management and creative skills of the students by producing innovative campaigns for their brand effectively.

Even as the sun disappeared below the horizon, the moments of fun and frolic continued, with heaps of toasts proposed for friendships.  

The Diwali event at AIMC, New Delhi was indeed, peppy, creative and culturally diverse. In a nutshell, the occasion turned out to be a perfect amalgamation of friendships and festivities, laying the foundation for camaraderie.

And just like that, AIMC became a home away from home and its people one big family, especially for many students who were away from their loved ones.