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Artificial Intelligence

Was today’s breaking news read by a bot?

This question rings a bell as artificial intelligence is transforming the broadcast industry. Let’s look at how?



Early this year, an Indian media conglomerate introduced its first full-time artificial intelligence (AI) news anchor, named Sana. Operating as a dedicated AI news presenter, Sana delivers multiple news updates daily, gracing the screens of the India Today Group’s Aaj Tak news channel. Interestingly, Sana boasts a remarkably human-like appearance and is powered by text-to-speech technology, enabling her to articulate news content seamlessly. 

This innovative addition exemplifies the evolving landscape of journalism, where AI technologies are increasingly employed to disseminate information promptly and efficiently, reshaping the way news is delivered and consumed in our digital era.

The integration of AI into news channels and broadcast media is undeniably revolutionising the journalism sector in a myriad of positive ways, enhancing both efficiency and content quality.  

First and foremost, AI has significantly expedited the news-gathering process. Automated algorithms can scan vast amounts of data from multiple sources within seconds, allowing journalists to access breaking news and information swiftly. This real-time data analysis not only aids in timely reporting, but also provides comprehensive background information, fostering more in-depth and context-rich stories. Jyoti Singh, an alumna of Apeejay Institute of Mass Communication and Web Content Writer, mentions integration of AI in journalism will make the world of journalists a little bit easier and better in terms of analysing data and long reports.

Furthermore, AI-driven content creation has led to improved personalisation. News outlets can tailor content to individual preferences and interests, delivering a more engaging and relevant news experience for their audiences. This not only boosts viewer engagement but also encourages greater media consumption and a more informed public.

AI has also proven instrumental in fact-checking and combating disinformation. With the ability to cross-reference and verify information across multiple sources rapidly, AI algorithms can detect false or misleading content, aiding journalists in maintaining the integrity of their reporting.

Additionally, AI-generated news presenters, like Sana, mentioned earlier, ensure consistent and uninterrupted news delivery. They can work around the clock without fatigue, ensuring that news channels can provide up-to-the-minute information, even during non-office hours.

Cost-effectiveness is another significant advantage. AI can automate routine tasks such as data analysis, transcription, and even video editing, reducing the need for extensive human labor and operational costs. This allows media organisations to allocate more resources to investigative journalism and in-depth reporting.

Further, AI enhances audience engagement through chatbots and interactive features. These tools facilitate two-way communication between news outlets and viewers, allowing for feedback, questions, and deeper discussions around news topics.

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The need for multilingual news in journalism is crucial. If a news channel broadcasts  international news, the news can belong from any part of the world. This is when translating important news in regional language for the local audience becomes increasingly demanding. Generative AI can play a key role in translating news into the local language in no time. Media houses are beginning to train AI models in various global languages, so that when these bots receive prompts, they will be able to translate the news in no time. 

As per a recent survey, it was found that newsrooms of almost 49% of survey respondents use Generative AI tools to ease the processes. Thus, the integration of AI in news channels and broadcast media is ushering in a new era of journalism characterised by efficiency, personalisation, accuracy, and cost-effectiveness. While AI complements human journalists, it empowers them to focus on more substantial aspects of their work, ultimately serving the public with timely and relevant information. This evolution holds great promise for the journalism sector, as it continues to adapt to the demands of our rapidly changing information landscape.

Harshita is Assistant Editor at Apeejay Newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.