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The art of creating engaging content



By Debojit Ghosh

“I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou

As rightly said by Maya Angelou, people naturally forget the details of their memories but the emotional response they had to the experience, remains alive throughout their lives. So, a good content experience can lead to an everlasting connection.

Content experience refers to the overall experience of accessing, consuming, involved with, and responding to a number of brand content across various devices, channels, and platforms, through the journey from prospect to client.

A content creator’s main job is to conceptualise and create engaging content in accordance with a content marketing strategy. The objective is to create good content that generates traffic, leads, or followers. In order to do so, the creator conducts research to find out what would work best for his/her platforms, audiences, and plan. Once he/she has done all the things correctly, the public will start to connect with his/her content.

We often observe that we remember the films and shows we watched and the books we read when we were young. This is because the respective content creators were successful in creating content that could keep a lasting impression on the audiences.

Lastly, for a content experience to result in lasting connections, the content needs to be simple, inclusive, value worthy, and as per the tastes and preferences of the audience. If possible, there should be a provision to take feedback from audiences so that the content is changed accordingly. It would increase the popularity of the content and create a lovely bond with the audience.