Alumni Speak
‘In advertising, one learns something new every day’
Apeejay Institute of Mass Communication (AIMC) alumnus speaks about her work profile as an account executive at a leading ad agency
Dhairya Mehrotra is naturally passionate about the field of advertising. It reflects in her quick growth at Vermillion Communications in Gurgaon. At Vermillion, the vision is to provide 360 degree advertising solutions for brands that are looking to create a niche in the market. And within a year, Dhairya successfully carved her path in this organisation, with now managing six different brands as an account executive as well as managing an array of other clients. In a fun interview, the Apeejay Institute of Mass Communication (AIMC) alumnus mentions the secret behind what keeps her going everyday.
Handling six brands must be tough! Tell us about your work profile?
I have always been very keen about advertising. I started with managing a brand under the leadership of my seniors when I joined here. I now manage six different brands and have completed a year successfully. As an account executive, I have to deal with the clients directly. I look after the media planning and social media accounts of the brands. I also look after the creative and design of the client websites. Thanks to my profession, I learn something new each day, that’s the beauty of this field.
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Was advertising always your passion?
I loved watching TV as all kids do. The stories I would see interested me the most. I did not want to act in films, I wanted instead to do something behind the screen. This field of advertising helps me realise this passion. I put in the work that goes behind the camera. Additionally, I also write scripts and wish to work in the creative field in future.
Share some of your memories from AIMC days
AIMC prepared the base for my interest in advertising. It was the starting point where I could confidently visualise that I would soon be working at a nice place. The faculty there taught me from scratch and polished me. I made so many friends who are now in different industries. I continue to learn from all of them.
What are your future aspirations?
I still have the learning spree in me. So, I want to explore the creative industry and write jingles and scripts. Hopefully, I will become a creative director someday!
What is your life mantra?
It is: Focus on the present. We don’t know what will come to us in the future, nor can we change what happened in the past. So enjoy the moment you are in!
