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Future designers shine in ad campaign challenge 

Apeejay Institute of Design engages its graphic design students in an innovative coursework project



Apeejay Institute of Design (AID) continues to be a pioneer in imparting valuable lessons to budding designers, always staying a step ahead in the ever-evolving design industry. In line with its commitment to practical, industry-relevant education, the institute recently engaged its Graphic Design fourth-semester students in an innovative and challenging coursework project ‘Designing Ad Campaigns For Cosmetics And Pharmaceutical Brands’.

Giving an immersive learning experience through market research, the project commenced with students delving into current market trends to better understand their target audience’s preferences and behaviours. This research laid the groundwork for creating effective and engaging ad campaigns tailored to the unique characteristics of the cosmetics and pharmaceuticals sectors. By analysing comparative brands, students were able to pinpoint key elements that contribute to successful advertising strategies.

Armed with their research insights, students unleashed their creativity in developing hypothetical brands. They crafted distinctive logos that encapsulated each brand’s identity, ensuring that these visual symbols effectively communicated the brand’s essence and appeal. The project also included the creation of engaging print media advertisements such as newspaper ads, magazine spreads, posters, pole ads, and danglers. Each piece was meticulously designed to capture attention and convey the brand’s message effectively.

In an additional endeavour, students explored themes centered around service providers, particularly focusing on porter services. This aspect of the project allowed them to broaden their creative horizons by developing compelling print ads, captivating storyboards, and short video clips. These advertising materials were designed to boost the visibility of these businesses and highlight their unique selling propositions (USPs). Through this exercise, students gained a comprehensive understanding of how to communicate effectively in various sectors, preparing them to navigate the diverse challenges of the design industry with confidence.

The ad campaign project proved to be an enlightening and rewarding experience for the students. Raina Sahu, a GDP-GD (IV semester) student, shared her reflections, “Participating in the ad campaign project was an enlightening experience. I’ve gained invaluable insights into strategic planning, creative execution, and effective communication strategies. The project introduced me to digital image enhancing techniques and incorporating photography into my designs, adding new dimensions to my work. Overall, it was a rewarding journey that has not only expanded my skill set but also boosted my confidence in tackling future design challenges.”

By engaging in such comprehensive and challenging projects, AIDians are not only enhancing their technical skills but also developing a deeper understanding of market dynamics and creative problem-solving.

Harshita is Assistant Editor at Apeejay Newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.