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‘Be like a sponge; ready to absorb and learn everything you get to know’

Apeejay Institute of Mass Communication alumna shares insights about what all a content writer does in a day at work



Sakshi Gupta works as a content writer at Let’s Build Brands in Delhi. She writes various articles on different trending topics and also suggests creative and eye-catching captions for several ads and copies.  In an informal interview, the alumna of Apeejay Institute of Mass Communication (AIMC) explains what got her into content writing and how an attitude to learn will always come handy for a creative person. Read edited excerpt: 

As a content writer, how much content do you produce in a day?

It is a busy day at work. But the good part is this profession helps me channelise my creativity. So, I have to write some blog posts, then some SEO i.e. search engine optimisation content like Google ads. I usually have to write 2-3 blog posts a day, with a 600 word limit per blog post. I also write the headline or captions for ten copies in a day.

What got you interested in this field?

My love for reading and writing perhaps got me interested in this field. There was no other particular inspiration or story that got me started. Besides, I have done internships only in this field, so I was sure I wanted to get into content writing. 

Throwback question: Tell me about the AIMC days?

Every day was fun and full of knowledge at AIMC.  There were days when we would enjoy and study also along the way. It was a very relaxed yet creative charged atmosphere that armed me with much knowledge and ideas. It shaped me greatly as a professional. 

Some life lessons you’d like to share?

Just free yourself and don’t be afraid to express yourself. This alone is the key to excel at anything in life. 

What is the one quality every content writer must have?

In this profession, I personally believe and practice this as well, that you have to be eager to learn. You have to be like a sponge, ready to absorb and learn everything you get to know. 

Lastly, where do we see you in the next five years?

I do not have a concrete plan yet to be honest. But you might see me hopefully at a better organisation, on a higher position with better ideas that would help me create remarkable content. 

Arijit Roy is a young correspondent at Apeejay Newsroom. He has done his masters in English literature from Delhi University and has a book of poems published by Writers Workshop India. He can be reached at [email protected]