‘My professors have always been incredibly encouraging throughout my journey’ 

From doodling and sketching as a child to pursuing a career in graphic design, Radhika Arora of Apeejay Institute of Design (AID) has transformed her creative passion into a strategic design mindset. Drawn to the perfect blend of creativity, visual communication, and problem-solving, she has embraced every opportunity to grow through classroom projects, live assignments, and internships. In this interview, Radhika reflects on how AID’s industry-oriented curriculum, faculty mentorship, and hands-on learning prepared her for professional design projects while inspiring her to build meaningful connections and confidently pursue opportunities beyond the classroom.  Read edited excerpts: 

How has the curriculum of Apeejay helped transform your creative passion into industry-ready skills?

Before joining AID, I mostly focused on making designs that looked visually appealing. Over time, the curriculum completely changed the way I think.

Our projects encouraged us to research, explore different ideas, and understand why a design works instead of simply making it attractive. We were constantly presenting our work, receiving feedback, and refining our ideas. At first, hearing critiques felt challenging, but eventually I realised that’s where the real learning happens.

Looking back, I think AID helped me become a better problem-solver, not just a better designer. That shift in thinking has been incredibly useful while working on professional projects.

 How did your professors at AID support or mentor you as you took on live projects and internship applications?

My professors have always been incredibly encouraging throughout my journey. Whenever I worked on a project, they challenged me to think beyond the obvious solution and look deeper into the concept. Their feedback wasn’t just about improving the design, it was about improving the way I think as a designer.

They also encouraged me to build my portfolio, apply for internships, and make the most of opportunities outside college. Knowing that they believed in my potential gave me the confidence to apply for projects that I might have otherwise hesitated to pursue.

Which specific modules or practical assignments at AID best prepared you to handle real-world client expectations?

One project I’ll always remember is creating my fictional headphone brand, WAVYN. It started as a classroom assignment but slowly became much bigger than that. I had to build the brand from scratch, developing its personality, understanding the target audience, choosing colours and typography, designing packaging, and making sure every element felt like it belonged to the same brand.  That project made me realise how much thinking goes into branding. It’s not just about creating a nice logo; it’s about creating an experience that people remember. Looking back, WAVYN gave me a glimpse of what real branding projects are like and prepared me for the kind of work I do during internships today.

For your peers and juniors at Apeejay who are looking to secure paid projects or design internships, what advice or tips would you share based on your journey so far?

I’d say don’t wait for opportunities to find you and go looking for them. Apply everywhere that genuinely interests you. Send cold emails, connect with people on LinkedIn, explore opportunities through Instagram, and don’t hesitate to reach out to companies whose work you admire. You’ll get rejected sometimes, and that’s completely normal. Every application teaches you something.

One thing I’ve realised is that networking matters just as much as having a good portfolio. The people you meet today can become the ones who recommend you for your next project tomorrow. Build genuine relationships, stay curious, and keep learning. Skills might help you get noticed, but your attitude, consistency, and the connections you build are what help you grow in the long run.