‘In the advertising world, every day is very energetic’

Born and brought up in Kolkata, Trisrota Datta completed her Bachelor’s degree in English Literature from Bethune College. Having a keen interest in media and marketing as well as to understand the nuances of the advertising world, she then decided to pursue a post-graduate diploma programme in Advertising and Marketing from the Apeejay Institute of Mass Communication (AIMC). She emphasises, “Even though 2020 was a tumultuous year for all of us because of the pandemic, the rough year provided me with so many opportunities. At AIMC, I was a part of several activities such designing and working on brand campaigns, PR related activities and so on. And these learnings are adding to my professional growth each day.” In August 2021, Trisrota joined Contract Advertising with WPP, the world’s largest advertising agency. As a Management Trainee – Account Management in the firm, she worked for clients from across sectors such as Bata, Orient Electric, Dabur, Rangriti by BIBA, Droom and Yardley, and so on. At present, the AIMC alumna is working with Innocean Worldwide, a global brand communication agency. In a telephonic interview, she talks about her learnings on the job and more. Edited excerpts:

How did you choose your career path? What inspired you? 

I used to be a writer but I also had a deep interest in media and marketing. My father was on the brand side and that was thrilling for me. I was always on the lookout for new happenings in the advertising world. Finally, I thought of combining the two aspects that are creativity and writing along with marketing.

How did the institute groom you to be a part of this professional world?

AIMC is a legacy when it comes to this. I had a few options but I joined AIMC firstly because it’s a one year course and secondly, the institute provides an all-round exposure and learning to the advertising world. From how to manage a client’s account to media planning, creativity, copywriting, and design, all these are important to be a part of the advertising industry. And Apeejay teaches students all these aspects.  AIMC provided me with a clean slate and an opportunity to start fresh in the world of advertising. The institute helped me to unleash my creativity and think freely and out of the box.

So, any key learnings from your job?

In the advertising world, every day is very energetic. Not one problem is going to be the same and there is  a new challenge every single day. Hence, it’s very important that you focus on building your critical thinking and problem solving skills. Moreover, time management is extremely important when you are working for multiple clients. It helps you to handle multiple projects. The clients have deadlines and a lot of time is also spent on conducting meetings. So, it’s essential that you learn the art of planning and structuring your work. It will not only help you in managing the expectations of your clients but also manage your own standing in the company. 

Where do you see yourself in the coming years? 

At present, I am just focused on the job that I am doing. It’s a new job and I have a lot to learn. With new clients come new expectations and I want to give my best. I am taking one step at a time. 

Any tips for aspirants planning to pursue a career in the advertising industry?

First, constantly keep in touch with what’s happening in the world. This is an important step towards making your advertisement effective and relevant. Secondly, be approachable! Working in advertising means that you’re the kind of person who can deliver solutions. It’s important to be open, approachable and warm. Say yes to taking up challenges. Moreover, the biggest power in this industry is networking. You cannot network if you aren’t an approachable and warm person.