AI – The Game Changer

By Shubham

Artificial Intelligence (AI) has brought about a remarkable change in a short period. AI has rapidly emerged as a powerful medium in the fields of game development, film production, and advertising. AI has been a game-changer, rapidly entering our lives. AI has made creative methods in industries even more modern. If we talk about Artificial Intelligence in the media, then AI is making its place as an important tool in this field also. The use of Artificial Intelligence is increasing very rapidly in the present times.

Artificial Intelligence is providing better experiences to consumers. AI is also being used in the media to increase efficiency.

Artificial Intelligence in media is now being used as a tool to reduce arduous tasks and enable journalists and entertainers to work more advanced and efficiently, in addition to meeting the ever-increasing demands of audiences. Is making strong efforts.

Broadcasters are always looking for ways to save money and improve efficiency. It’s a powerful option for automatically delivering news to consumers and increasing viewership. If we talk about journalism, with the help of AI we can collect data, as well as create and distribute media at the click of a button, which is known today as ‘automated journalism’. In simple language, we can say that machine learning provides possibilities to understand user preferences and provide news more attractively.

Say Hi To “Lisa”

In July 2023, taking a step further towards Artificial Intelligence, Odisha TV launched “Lisa” as India’s first AI-generated news anchor. Lisa is a woman who wears a saree and presents news in both English and Odia on the digital and television platforms of OTV Network.

Humans Are Better than AI!

Even today, many people in the media industry do not give much importance to Artificial Intelligence (AI). He believes that no matter how advanced technology becomes, it cannot match the human mind. According to him, even today humans can do much better and better work than Artificial Intelligence.