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‘Understanding your client’s business needs is an ongoing process’

Ravi, an alumnus of Apeejay Institute of Mass Communication, shares insights on thriving in client servicing role



Ravi, an accomplished professional in the field of client servicing, is an alumnus of Apeejay Institute of Mass Communication (AIMC), Dwarka . With a career marked by creativity and successful client relationships, Ravi’s journey from his time at Apeejay to becoming a Client Servicing Executive at Workaholics Entertainment Solutions Pvt Ltd. is an inspiring one. In this interview, the Apeejay alumnus reflects on his experiences, the role his alma mater played in shaping his career, and shares insights into the world of client servicing.

Read edited excerpts:

Can you share your journey from being an alumnus of Apeejay Institute of Mass Communication to becoming a Client Servicing Executive at Workaholics Entertainment Solutions Pvt Ltd?

Being in Apeejay was a very unique experience. It was like working in an office where you get to have fun. The experiences I got while working on the projects gave me an in-depth view of how the industry works and it was time to make the transition to the real industry. During my initial days at Workaholics, it was comfortable for me as I already had knowledge related to this field covered during my curriculum. Overall, Apeejay laid a solid foundation that made it easier to cope with the demands of the real industry.

How do you ensure that you understand your client’s needs and expectations to deliver outstanding service?

Understanding client needs is an ongoing process. It involves staying in touch and involving them in the creative process throughout the journey. By keeping them engaged and informed, I ensure that their needs are met. This collaborative approach allows me to deliver a service that not only meets but exceeds their expectations, ultimately fostering a long-lasting relationship.

How do you measure client satisfaction, and what steps do you take to continually improve the level of service provided to clients?

Client satisfaction isn’t quantifiable by a single scale; it’s often reflected in their smiles during events or when everything is approved. Ensuring satisfaction is a journey of consistent communication and involvement. Our team ensures that all feasible needs are met and friction is minimised. We brainstorm and innovate to make each event special, which keeps us constantly improving.

In the fast-paced world of advertising and client servicing, how do you stay updated with industry trends and best practices to provide innovative solutions to your clients?

I keep myself updated through industry news websites, trends on events, and LinkedIn. We also closely observe potential clients and tailor our pitches to match their ideas with our creative inputs.

How do you believe your education and experiences at the institute have contributed to your success as a Client Servicing Executive?

Apeejay transformed my confidence in skills and their effective implementation. The assignments and projects challenged me to evolve and put my skills to practical use. It not only equipped me with skill sets but also taught me how to use them effectively.

What advice would you give to aspiring professionals interested in pursuing a career in client servicing?

I must say confidence is the key. Confidence in your abilities allows for effective implementation. Stay updated, communicate effectively, be observant, and keep your inner curiosity alive. These qualities are essential in the making of a successful client servicing professional.

Memories of Apeejay Institute of Mass Communication

Apeejay holds countless memories, from industry presentations to fun times with friends. The institute’s dynamic environment kept me engaged, always moving forward. The events we organised and executed brought immense satisfaction and memories that I’ll always cherish. It was a rollercoaster ride of highs and lows, an amazing journey I wouldn’t trade for anything.

Divya is a Correspondent at Apeejay Newsroom. She has a degree of Masters in Journalism and Mass Communication. She was a former sub-editor at News 24. Her passion for writing has always contributed to her professional and personal growth.