Experts, students discuss importance of bibliometric analysis & its impact on research

Dr Gaurav Dawar, Associate Professor (Finance) from Apeejay School of Management recently addressed the pre-conference workshop on c session held during IMMRC-2024. Held at the Institute of Marketing and Management, faculty and management students from various institutions attended the event. 

The session aimed to equip attendees with a comprehensive understanding of bibliometric analysis and its applications in research evaluation, scholarly communication, and knowledge mapping.

The workshop commenced with an overview of bibliometric analysis, navigating through key concepts such as citation analysis, co-citation networks, and impact factors. Attendees were provided with insights into the significance of these concepts in enhancing academic pursuits, emphasising their role in evidence-based decision-making and research strategy formulation.

Throughout the session, practical demonstrations showcased the utilisation of bibliometric tools to extract invaluable insights from scholarly literature. Attendees were guided through the process of analysing citation patterns, identifying influential works, and mapping research domains. These demonstrations not only illustrated the practical application of bibliometric analysis but also fostered a deeper appreciation for its relevance in contemporary research practices.

Feedback from participants echoed unanimous acclaim, affirming the efficacy of the session in elucidating the nuances of bibliometric analysis. Attendees praised the workshop for its insightful content, interactive delivery, and relevance to their academic and professional endeavours. Many expressed gratitude for the opportunity to enhance their skills in research evaluation and scholarly communication.

Overall, the pre-conference workshop on bibliometric analysis at IMMRC-2024 proved to be a valuable and enriching experience for faculty and management students alike. By providing participants with practical insights and tools to navigate the complexities of scholarly literature, the session contributed significantly to their professional development and academic advancement. The success of the workshop underscores the Institute of Marketing and Management’s commitment to fostering excellence in research and scholarship.