‘The best thing about ASM is it focuses on both: gaining knowledge and getting placements’

“My daughter is a hard working, goal oriented and an obedient child. She has completed her Bachelor of Arts from Indira Gandhi National Open University (IGNOU) and subsequently, pursued Bachelor of Education from Maharshi Dayanand University.In fact, throughout her graduation, she has performed well. And so when she told me about her interest in going for an MBA from ASM and becoming a self-reliant individual, I quickly agreed to it,” says Parmod Kumar, a Delhi-based businessman and father of Neha Gupta, who is currently pursuing Post Graduate Diploma in Management (PGDM) from the institute.In an interview, the parent credits the faculty for his daughter’s progress. Edited excerpts: 

Why did you choose ASM for your child?

Neha gave the MAT exam and cracked it. And after that we researched about the top colleges for pursuing PGDM. In fact, we had shortlisted two colleges, ASM and  Fortune Institute of International Business and she had cleared the group discussion and personal interview rounds for both the colleges. After that, we consulted with a few relatives and friends, and they recommended us to go for Apeejay. Also, I personally interacted with faculty members and the students already studying at ASM and sensed a positive impression about the college. There are well-qualified professors, who are motivated and cooperative, and that will help boost my child’s holistic development.

Take us through her progress at ASM?

Coming from an Arts background she was hesitant as most of her batchmates came from commerce or finance background. In the initial months, she struggled a little bit in a couple of subjects. However, at Apeejay the learning process started with understanding the basics of management including case study, presentation, mentoring classes and webinars. The institute has great professors and mentors who guide her at each step and provide practical exposure. She has also improved her communication, leadership and interpersonal skills. She is a bit more confident now which makes me feel proud about her. Plus, she is involved in several extracurricular activities at Apeejay that encourages and motivates her to move forward in life.

What is your daughter’s career goal and how do you support her?

She wants to become an HR professional that’s why she is pursuing PGDM with HR and Operations. She is an extrovert and loves to interact with people and hence she has the potential to become a good people manager. She is working hard to have a successful career goal and I support and guide her in every step she takes towards her career goal.

You have already mentioned about the well-qualified faculty at ASM. What unique techniques do you think they follow to engage well with students?

The faculty members at ASM are very engaging and cooperative. There are mentors for guiding and solving any problem related to education or other activities. Apeejay faculty encourages students to take part in extracurricular activities such as webinars, fest and conferences. They frequently organise live sessions with corporate professionals for students to gain real-world industry knowledge and also provide them with hands-on experience. They emphasise that students must engage and learn via real-life case studies. 

What is the best thing about ASM? 

The best thing about ASM is they focus on both: gaining knowledge and getting placements. They provide training sessions and take mock interviews for the placements. Each student is assigned a mentor who helps them to prepare for group discussion and personal interviews for his/her dream company.