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‘Professional efficiency improves when you have a clear understanding of the basics’

Meet this Apeejay alumnus who is a trained hip hop dancer, owns a YouTube channel, and aims to do wonders in filmmaking



Shantanu Oberoi, Delhi, was studying BBA as he gradually discovered his passion for filmmaking. To achieve his goal went on to pursue his postgraduation at Apeejay Institute of Mass Communication (AIMC). The alumnus recently bagged a job at lifestyle channel GOODTiMES as a production assistant. In an interview, he tells us about how his interest in filmmaking developed, his current job role, and more. Edited excerpts:

You completed your degree from AIMC this year. How was your overall experience?

I pursued a post-graduate diploma course in Digital Media and Online Journalism. It was my interest in filmmaking that drove me to enroll in this institute. However, I learned about various other aspects of media as well during the course. AIMC gave me a lot of exposure in photography, radio production, anchoring, etc. Education at AIMC is wholesome and helps you become industry-ready by inculcating a wide range of skills. I also made the best of friends and memories at AIMC.

How did you develop an interest in filmmaking?

Prior to this course, I pursued BBA. As my graduation came to an end, I realised sales and marketing were not exactly my forte. I wanted to do something more creative. I am also a trained hip-hop dancer. I did not pursue it professionally but in the training process, I developed an interest in music videos and therefore filmmaking. I went on to work in a film production house. But I soon realised the need for a degree to learn the basics of filmmaking and see myself grow in the industry. That is why I joined AIMC—when I visited the campus, I felt a positive vibe and was impressed with the overall environment. I also had a very positive interaction with the professors.

Tell us more about your current job.

I work in the video production team as a cameraman and editor. The day-to-day job includes celebrity interviews, lifestyle videos like food reviews, travel, and so on. We are currently working on a new food challenge TV show.

Since you are interested in filmmaking, have you also thought of doing something independently?

For now, my focus is on learning the craft and establishing myself in the industry. I have a long way to go. If everything goes well, I would definitely like to start my own venture sometime in the future.

A lot of people are now making independent content on Instagram, YouTube, etc.  Have you ever thought along similar lines?

I started my YouTube channel, named after me, in 2020. It is a lifestyle channel where I share videos on various topics. With a hectic work schedule, I am unable to upload videos as regularly as earlier. But the channel is still active. Besides, I am gradually working on developing my social presence on Instagram, Facebook, etc.

Although your journey has just begun, what have you learned from your professional journey so far?

In order to be able to pursue a career in a particular field, you must clear the basics first. That is of paramount importance. I joined my first job without the basic knowledge that was needed, which is where my PGDM course helped. Now, I do not struggle to complete my tasks; I am able to deliver way before the deadline. Your overall efficiency improves when you know the basics. Once that is achieved, you are bound to achieve success.

Disha Roy Choudhury is a Principal Correspondent at Apeejay Newsroom. She has worked as a journalist at different media organisations. She is also passionate about music and has participated in reality shows.

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