By: Stuti Gupta ‘Big Idea’ is one of the first concepts we are introduced to, thanks to the Father of Advertising, David Ogilvy. He emphasised, “It...
Today, the elixir of glum Might swim down the cradleBut tomorrow, your optimistic view will abide eternalToday, you might stumble haphazardlyBut tomorrow, you will soar high...
By Navya Gupta Fast food is a staple of modern American culture. But the origins of this popular cuisine are rooted in ancient history. From street...
The global educational assessment organisation, ETS, has been selected by National Council of Educational Research and Training (NCERT) to support the set-up of India’s first national...
By Sakshi Verma The students of PG Diploma in Advertising and Marketing Communication were given an opportunity to choose a hypothetical product or service related to media, to...
The University Grant Commission (UGC) Chairman M Jagadesh Kumar has said there will be no changes in the format of holding the Central University Entrance Test...