Is there a right time for marriage?

Mohey recently launched its new Ad Campaign featuring Bollywood actress Janhvi Kapoor. In this campaign how there is no timelines of marriage for women have been beautifully depicted in country like us w

ith different culture and societal pressure and expectations women are expected to get married at a certain time and not exceeding or succeeding that time, many women are persuaded to make this type of life changing decisions, like marriage it’s a big decision for every woman out their it’s not easy as it seems it’s about changing your whole life in one go.

 Due to many circumstances and reasons and mostly societal and family pressure women make decisions even if they are not feeling ready to get married they are bound to take this step in order to make this society and family happy and not considering their feelings.

 Mohey’s empowering new campaign encourages and reassures women that they should get married at their own pace without following any type of pressure and societal norms. The campaign marks the evolution of Mohey’s from bridal wear brand to a complete wedding wear brand. The idea behind this campaign is ‘Your Timeline, Your Choice’ ‘Jab Aap Taiyaar Hum Taiyaar this reflects a shift in how marriage is perceived by today’s woman.

Women should think about their own personal growth and empowerment whenever they feel ready they should take the decision of getting married. There has never been any right time or age to get married and personal readiness is very important. In this ad campaign Janhvi Kapoor is shown alongside her bridesmaid’s and through a series of candid conversation with them, the campaign shows the evolving marriage decisions from woman to woman portraying their personal readiness to marriage, each bridesmaid explore their own feelings and thoughts about marriage breaking the stereotype of there fixed time to get married.

Marriage is a personal choice be it for men or woman both of them should introspect themselves and take the right decision and their own right time as emotional readiness comes from within no one can do it for you weather its your friends or family they can’t predict your personal readiness listen to yourself and take the decision. In this campaign Jahnvi Kapoor says “Shaadi ka koi ek right time nahi hota, you feel ready jab tum dil se ready hogi” its remind every girl out there take your time and whenever you feel ready just do it marriage is a personal choice and no one can impose it on woman that this is the right time to get married because there is no right time for marriage.