“To become a PR professional, stay up-to-date with latest trends, industry changes and news”

Shrishti Sharma completed her post-graduation in Corporate Communication and Event Management with a specialisation in Public Relations from Apeejay Institute of Mass Communication (AIMC). She is currently working as a Public Relations Executive at Mediagraphix PR. When asked about her job profile, she said, “To oversee interactions between a business and outside parties, a public relations (PR) executive is needed. I represent the company as its “face” and play a key role in boosting its goodwill and credibility. Above all else, a great PR executive is a great communicator. They are imaginative and knowledgeable about various strategies for locating and interacting with the right target audience.” Read edited excerpts of the interview to know more about Shrishti’s journey:

What made you join AIMC? Tell us about your journey.

When I explored the official website of the institute, I learned about a variety of things, including events, guest lecturers, and the experienced professors, which motivatedme join AIMC. During my Apeejay journey, I learned new things and developed my talents. Also, I nurtured expertise in problem-solving, communication, leadership, and so on. Overall, this college is a full package that gets you ready for life after graduation. I would also like to say that AIMC has excellent set of mentors, and without their support I wouldn’t have been able to do this.

How did Apeejay help you in your professional journey?

AIMC offered a lot of opportunities for learning within the course time. In the college, we organised events, called the media, made cold calls, and engaged in other learning activities to gain practical experience. It was always a good balance of theoretical and practical knowledge. We received valuable advice from our teachers for each project as they were very approachable.

If I may ask, what do you enjoy at your job?

The people I work with are wonderful and I am inspired to go to work each day because of the welcoming environment of my colleagues. It’s a collaborative environment, and I closely work with each member of my team on every project. Everybody’s strength balances out every other person’s weaknesses.

Any upcoming trend in the PR industry?

I believe data will become more and more crucial to the PR industry, with the advancements in analytics and PR reporting technology.

What is it that got you interested in the PR industry?

PR allows me to work in a variety of sectors such as technology, sports, entertainment, etc., which encourages me to broaden my horizons. I also have strong presentation and convincing abilities, which I believe are essential in the field of public relations. Most importantly, the fact that in PR you project the image of someone who is deeply invested—both professionally and interpersonally, which interests me a lot.

Tips you would like to give your juniors to establish a career in PR.

It looks like these days public relations seems to be everywhere, which is not unexpected since it is a fast-growing subject. Future PR professionals must be on top of their game because it is also one of the most competitive fields.