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Scholar-Journalist of the Week: Key messages are best delivered in listeners’ preferred language

Apeejay Institute of Mass Communication (AIMC) student Shreya Goyal says travelling to new places has helped enhance her writing skills



Shreya Goyal, a student with the Apeejay Institute of Mass Communication (AIMC), loves reading personal development and self-improvement books. “When I read these books, it floods my brain with positive words and uplifting concepts. A lot of them come with intriguing exercises that prompt the readers to think and analyse the choices they make and why they make them.” In an interview, the 22-year-old Delhi girl shares how the little things in life make her happy and inspire her to write.

What inspired you to write this article ‘Key messages are best delivered in listeners’ preferred language’?

As we all know, language is an important tool for communication, to build connections as well as pass on data to each other. And in my opinion, key messaging makes any communication effective. It’s something that our readers want to hear, understand, and remember. Let’s say, for any brand, key messaging plays an important role in terms of their market positioning. Key messages open the door to direct communication with your audience. At the same time, when the message is conveyed in a language known to the audience, it makes any conversation impactful. A common language can help people understand each other’s perspective better. These are the things that inspired me to write on any topic.

 Any writing inspirations? 

I enjoy travelling or exploring new places, and whenever I do that, I take a glance and observe a lot of things around me. These include the smallest of things such as flowers, insects, along with people, the ambience and so on. I get glued to little things like these and I also get inspired to write about them.

Are you fond of reading fictional or non-fictional pieces?

Honestly, I am not picky that way, I do enjoy a little bit of both.

What was the first topic you wrote about in life? 

I was 19 years old when I wrote my first piece about self-love. With the passage of time, I realised that love begins at home. I am in charge of my own life and I adore myself

Any other interests besides writing?

Watching movies and roaming to places gives me a lot of new ideas. New places help me create memories and experiences that I would have never imagined. I believe watching movies and travelling can affect one’s life and personality and help individuals understand several perspectives. Travelling also enhances my writing.

How much time do you spend on writing articles? 

I do not have a set target. Sometimes it takes me an entire day to figure out what I want to write, while at other times, I know exactly what I want to write. I also spend a lot of time conducting research before I start writing any piece.

What does writing mean to you?

It’s one of my hobbies that I’ve always enjoyed that helps me explain my feelings and ideas in just a few words.

Harshita is Assistant Editor at Apeejay Newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.