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‘Faculty feedback helps me see new possibilities in my work’

Apeejay Institute of Design GDP-IV student shares that she has become more confident in expressing her ideas through design

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She has always been interested in art, visuals, and creative communication. Graphic Design felt like the right way to turn that interest into a professional skill. Apeejay Institute of Design also offered me the freedom to explore my creativity, experiment with ideas, and understand the field more deeply. Meet Dhritee Saha (GDP-IV) student.

In an impromptu interview, she discusses how the programme has helped her develop your visual language and creative identity.

Which classroom project has challenged you the most, and what did you learn from the experience?

Packaging design challenged me the most because it required me to think beyond visual appeal. The design had to be creative, functional, and suited to its purpose. The project taught me the importance of research and planning. I also learnt that an idea becomes stronger when you respond to feedback and continue refining it.

How has the programme helped you develop your own visual language and creative identity?

The programme has given me the space to experiment with different styles and discover the kind of work I naturally enjoy. Through regular practice and guidance, I have developed a clearer sense of how I want to communicate through design. I am also more confident about expressing my ideas visually.

Which design tools, techniques, or areas of specialisation do you enjoy exploring most?

I enjoy exploring illustration, typography, branding, and digital design. I am particularly interested in combining hand drawn elements with digital techniques. This approach allows me to preserve the personal quality of an illustration while using digital tools to develop and refine it.

How do your faculty members encourage you to experiment with ideas and respond to feedback?

My faculty members encourage us to experiment and not settle for the first idea that comes to mind. Their feedback often helps me notice details or possibilities that I may have overlooked. It allows me to view my work from another perspective and make it more effective.

How has studying at Apeejay Institute of Design prepared you for professionally?

The programme has introduced me to the practical side of working as a designer. I have learnt how to understand a brief, conduct research, manage deadlines, respond to feedback, and revise my work when required. It has also taught me how to remain creative while respecting a client’s requirements.

What advice would you give to students who are considering a career in Graphic Design?

I would advise them to stay curious, experiment freely, and not be afraid of making mistakes. Some ideas may not work at first, but they will still teach you something. Graphic Design is not only about learning software. It is also about communicating clearly, thinking creatively, and solving problems through visuals.

What are your career plans?

I plan to build a career in Graphic Design, particularly in branding, illustration, and visual communication. I would first like to gain practical experience and understand how the industry works. With time, I hope to take on greater creative responsibilities and explore creative direction.

Shalini is an Executive Editor with Apeejay Newsroom. With a PG Diploma in Business Management and Industrial Administration and an MA in Mass Communication, she was a former Associate Editor with News9live. She has worked on varied topics - from news-based to feature articles.