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Learnings from mass communication institute

Apeejay students opine, “Leave no opportunity to nurture creativity, editing, presentation and communication skills when in a journalism institute.”



Selecting to pursue a career in journalism and mass communication has become a trending choice among new-age learners. It includes an array of theoretical subjects and practical know-how. And so, it’s critical for aspirants to understand how he/she would benefit when studying in a mass communication institute. Mass Communication is about learning in depth about video-audio production, journalism, advertising, public relation, event management activities and so on. Read to know more:

Digital transformation

Rahul Gupta, pursuing PG Diploma in Advertising and Marketing from Apeejay Institute of Mass Communication (AIMC) emphaises that technology must become a key element of how the classroom functions in this digital era. “Today when the communication world is growing and changing rapidly, it’s imperative for institutions that teach journalism and mass communication adapt themselves accordingly. Here at Apeejay, we can see the new-age of communication technology. Every class is digitally sufficient with a fully-equipped projector, computers, audio systems and microphones. Using digital tools including the internet, we can discuss the new trends that happened in the world, understand them and observe them better. The editing lab is packed with computers that have the latest software and editing tools, which help us to get used to the trending software better. Plus, the video and audio recording lab have cameras, video cameras, and a recording lab and here we got the chance to handle them which gave us the practical experience that this field requires

Practical know-how

Hands-on experience takes the center stage in a journalism institute. Students trained to work as a journalist or media professional while learning a range of skills, from how to identify a good story to how to conduct an interview. For those wanting to join the advertising industry, they learn how to present information in creative and informative ways. This is exactly what Praveen Prajapati, Advertising and Marketing student is experiencing. “AIMC is providing me with a whole range of practical knowledge. I have recently covered an event in which I was the anchor, worked as a videographer and have also met so many experts from the advertising and media industry as well as social media influencers. I have also covered brand case study of organisations.” This stint at AIMC is helping Prajapati develop his communication, editing and presentation skills.     

Gupta shares a similar experience like Prajapati. He mentioned, “I loved the first assignment that was given to us on the 4th day of college. We were given a project to create a 10 minustes talk show with a team. That was my first time when I faced the teleprompter camera. And since then, I think I have learned many things with given projects and assignments. For instance, in our big idea project, we got the chance to work on the grassroots level. We went to a nearby village to seek a problem that can be solved by the students themselves. We went and interviewed the people from Palam village. We are still working on this project – it’s very fun and exciting.

Gain work experience

If the aim is to work directly within the media industry, public relations or advertising industry, it’s vital that aspirants create a portfolio of work and gain as much relevant experience as possible. Working on a student magazine, newspaper, brand case studies, advertising campaigns, or radio station will be helpful. One can also begin your own blog to develop your writing style and interview techniques.

Harshita is Assistant Editor at Apeejay newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.

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