An eventful day at the experiential marketing company

By: Sohon Simlai

The batch of Post Graduate Diploma in Advertising and Marketing Communication (ADMC) and Corporate Communication and Event Management (CCEM), 2023, recently went for their first industry visit to Communique India.

The workspace caught our eye the moment we stepped in. It was the amalgamation of 2000s minimalist art studio along with a Modern tech lab. In short, a perfect pinch of aesthetics.

The next thing which engaged us the most was the functioning of the company. Mr. Tarun Agarwal, CEO of the company, gave us a glimpse of how it looks to be a part of team Communique. He also explained how an agency and all the departments work in sync.

Further, he gave a presentation on the whole spectrum of advertising, and how to cater to clients in these changing times. At last, he highlighted the positive points of experiential marketing.

We even got some confidential information regarding the media industry just to keep us at pace with it. It was a beautiful experience for us as freshers and the visit gave us the zeal to be better versions of ourselves before entering the advertising industry.