Tamannaah Bhatia Becomes Guess Watches’ New Style Icon

-Reshmi Dey

A watch tells time, but in the world of fashion, it can also make a statement about who we are. Keeping this idea in mind, global fashion brand Guess has welcomed actor Tamannaah Bhatia as the new brand ambassador for Guess Watches.

Known for her glamorous and distinctive style, Tamannaah will be the face of the brand’s latest communication campaign, helping Guess connect with young and fashion-conscious consumers in India. The collaboration brings together fashion, confidence and self-expression, with the brand aiming to position its watches as more than just timekeeping accessories.

Guess has traditionally been associated with bold fashion, individuality and contemporary style. Tamannaah’s public image complements these qualities and gives the brand an opportunity to communicate with a younger audience through a familiar celebrity face. Her association with Guess is therefore not only about promoting a product but also about creating a connection between the personality of the celebrity and the identity of the brand.

The partnership will extend across campaigns, social media platforms and consumer experiences, giving audiences several opportunities to interact with the Guess Watches identity. Tamannaah has also spoken about her association with the brand, saying, “I have always believed that the right accessory can completely transform a look, that’s what I love about Guess watches.”

The first Guess Watches campaign featuring Tamannaah is scheduled to debut in September and will showcase the brand’s latest FW26 watches collection. Through the campaign, Guess is expected to highlight its new collection while using Tamannaah’s fashion appeal and digital presence to reach its target audience.

From a public relations perspective, the partnership is an example of how celebrity associations can be used to strengthen a brand’s communication. A celebrity can bring an existing personality, audience and public image to a brand, helping it create a more relatable and engaging story around its products.

The Tamannaah Bhatia and Guess Watches collaboration therefore brings together a fashion brand and a celebrity whose public image fits the values the brand wants to communicate. For Guess, the partnership provides another way to present watches as an expression of personal style, while for Tamannaah, it adds another fashion association to her growing brand presence.