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The alumna of Apeejay Institute of Mass Communication says that 60% of the credit for her success goes to Professor (Dr) Pijush Dutta who is the...
This week’s winners’ Sakshi Verma and Shakshi Raturi of AIMC echo how technology is playing a vital role in brand building
By Aniruddha The media especially news media in India has been going through a bunch of struggles over the last few years. As a fourth pillar...
The award was conferred upon Professor (Dr) Pijush Dutta of Apeejay Institute of Mass Communication
This week’s winner Jyoti Singh is a film fanatic, who shares her interests of reviewing movies
AIMC conducted a two-day session explaining why the practice of using computer-based tools to tell stories or present ideas are becoming imperative
By: Stuti Gupta ‘Big Idea’ is one of the first concepts we are introduced to, thanks to the Father of Advertising, David Ogilvy. He emphasised, “It...
By Sakshi Verma The students of PG Diploma in Advertising and Marketing Communication were given an opportunity to choose a hypothetical product or service related to media, to...
This week’s winner Sohon Simlai says, "Experiential writing is magical."
By Jyoti Singh Deep Focus: Reflection of Cinema is a book that has a collection of articles and write-ups written by the ace director Satyajit Ray....
