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Building a Career in Media: Practical tips for students

Research various career options, explore industry trends and evaluate your own strengths and skills



Pursuing a career in the rapidly evolving media requires passion, skills, and perseverance. For Indian students aspiring to make their mark in the media industry, it is essential to understand the dynamic landscape and adopt a proactive approach.

Today, there are multiple career opportunities in this field to suit your interests while many more are cropping up. After all, who would have thought making memes would one day become a part of one’s key professional responsibilities! If you are passionate about media and aim to pursue a career, here are some tips to help you:

Choose the right specialisation

The media industry in India encompasses a wide range of sectors, from journalism to advertising and public relations. Talking about corporate connect and public relations, Pijush Dutta, professor and programme director, Apeejay Institute of Mass Communication, had said in an earlier interview, “Corporate connect and public relations is a wonderful platform where we fulfill all media entertainment industry needs in terms of media industry talents, strategising branding requirements for a client, and so on.”

It is crucial for students to identify their specific area of interest and choose a specialisation accordingly. Research various career options, explore industry trends, and evaluate your own strengths and skills. By selecting a specialisation that aligns with your passion, you can focus your efforts and gain a competitive edge in the Indian media landscape.

Some of the popular careers in the media industry are:

*News anchor


*Video editor


*Digital marketer

*Graphic designer

*Social media manager

*Content strategist

*Media planner

Build a strong foundation

To excel in the media industry, a strong foundation is essential. Pursue an undergraduate degree or diploma in media studies, mass communication, journalism, or a related field from a reputable institute. Apeejay’s higher education institutes offer comprehensive courses in media to equip students with professional skills and expertise. Apeejay Institute of Mass Communication (AIMC), Apeejay College of Fine Arts (ACFA), and School of Journalism and Mass Communication, Apeejay Stya University (ASU), also provide hands-on learning through workshops, alumni meets, industry visits, internships, and more.

 Network and intern

On the benefits of internship, Ritika Verma, a student of SJMC writes in an article, “I learned how important it is to be prompt and proactive when pursuing a career in journalism. Alongside career skills, I also established great connections.” It is crucial for media students to attend industry events, conferences, and seminars to meet professionals and fellow students. Join media-related clubs and organisations in your college or city. Actively engage with online communities and platforms dedicated to media professionals. Networking provides opportunities to learn, collaborate, and stay updated with the latest industry trends. Moreover, internships are an invaluable way to gain practical experience, build contacts, and develop a strong work ethic. Seek internships in reputed media organisations, production houses, or news agencies to enhance your skills and understanding of the industry.

Develop digital skills

In the digital age, proficiency in digital media is crucial for success in the media industry. Indian students should focus on developing skills in digital marketing, social media management, content creation, video production, and data analytics. Familiarize yourself with popular digital platforms and tools used in the industry. Stay updated with emerging technologies and trends, such as artificial intelligence and virtual reality, as they are transforming the media landscape. Having strong digital skills will make you more marketable and open doors to various opportunities in the Indian media industry.

Stay updated and adapt

The media industry is constantly evolving, and it is vital for students to stay updated with the latest industry trends, technological advancements, and changes in audience preferences. Follow industry news, read books and publications, and subscribe to reputable media-related websites and newsletters. Additionally, be adaptable and willing to learn new skills. As the Indian media landscape continues to transform, being flexible and adaptable will enable you to navigate challenges and embrace new opportunities that arise.

Disha Roy Choudhury is a Principal Correspondent at Apeejay Newsroom. She has worked as a journalist at different media organisations. She is also passionate about music and has participated in reality shows.