Connect with us

Alumni Speak

Tips to create visually compelling script

“Just understand the gravity of impact a script could generate,” emphaises Apeejay alumnus Siddharth Parekh.



Conceptualiser and writer Siddharth Parekh describes himself as artistic, creative and dynamic. After completing his Bachelor’s degree in Commerce from GLS University, Ahmedabad, the commerce student went on to pursue Mass Communication. When asked why he decided to pursue Mass Communication? He explained, “Coming from an artistic background, I knew I have always been inclined towards Mass Communication. I enjoyed connecting and engaging with the audience.” In this interview, Parekh shares about his inspiration to join the field of content and script writing and also outlines tips for aspirants. Read edited excerpts:

What inspired you to choose this field?

In the literal sense, the very fundamental idea of the Mass Communication field is to have the ability to reach the mass with this strong force that not only engages and entertains people, but also has the ability to change people’s mindset. And that hit me to the core. That’s when I decided to be a part of this field. 

What are the skills needed to establish a career as a content or script writer? 

Script writing for me is a bit vague in nature. Yes, there are many in-built talents required to be good at it, but the most crucial aspect to become a “Scriptwriter” is to see, to observe. The idea is to look at things just the way they are. Not with some red, yellow or blue colour, but simply just the way they are. It may sound simple, but believe me it’s not. It’s not simple at all.

In your professional experience so far, what is that one important lesson you learnt?

Simply, don’t expect anything. Change can come anytime, so just keep yourself up, always. You may have to redo at 2 am, so just be ready. 6 am on-set, yes you are ready. That’s how people in the media work.

Advice for aspirants who wish to pursue content writing

Before doing anything, be it writing scripts, copy, and so on, just understand the gravity of impact it could generate. And thus, don’t compromise on its truthfulness ever. That’s the first and the most important step one must take.

Your learnings from AIMC? 

AIMC has been like a test ground for me. Trying, failing and again trying. After all, it’s better to make mistakes in the institute rather than punching hard on the field. The people and professors were quite supportive. Happy to get the necessary push at the right time!

Harshita is Assistant Editor at Apeejay newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.

The Musical Interview with Anamika Jha