Alumni Speak
‘For marketing domain, most important skills are creativity, analytical thinking, and communication’
Alumna of Apeejay School of Management Anjali Singh, who has recently bagged a job offer, shares placement preparation tips
Anjali Singh, an alumna of Apeejay School of Management (ASM), Dwarka, has secured a position as Strategic Account Planner – BFSI with Dun & Bradstreet Information Services India Pvt Ltd, a leading global provider of B2B data, insights and AI-driven platforms that helps organisations around the world grow and thrive. She expressed her excitement, stating, “I am very excited to start my professional journey. It’s a great opportunity to apply what I’ve learned and grow in a real-world environment.”
In a quick interview with Anjali, she explains how she prepared for the placement process and more:
Did you always aspire to work in this sector?
I didn’t always aspire to work in this sector, but I found my passion for it as I explored different fields. The more I learned about marketing, the more I realised how aligned it is with my interests and skills.
How did you prepare for this placement interview? What are the key things to keep in mind while preparing?
To prepare for the placement interview, I focused on researching the company, understanding its culture, and practicing common interview questions. It’s crucial to also have a clear understanding of your own strengths and how they align with the job role.
How did the faculty help you to prepare for the placement process?
The faculty was instrumental in my preparation. They provided valuable guidance on resume building, interview techniques, and offered mock interviews, which helped me gain confidence and improve my presentation skills.
What skills do you think are important to crack a placement offer in the marketing domain?
In the marketing domain, I believe the most important skills are creativity, analytical thinking, and communication. Being able to understand market trends and effectively convey ideas are crucial for success.
Where do you see yourself in the coming few years?
I see myself growing within the marketing field in the coming years. I shall be taking on more responsibilities, and working on innovative projects. I aim to develop a deep expertise and contribute meaningfully to the industry.
