Apeejay’ journalism students explore media operations at PTI and Akashvani Bhawan

The Department of Journalism and Mass Communication (SJMC), Apeejay Stya University (ASU), organised an industrial visit to the Press Trust of India (PTI) and Akashvani Bhawan, New Delhi, offering students valuable first-hand exposure to India’s media and broadcasting ecosystem. The visit provided an opportunity for aspiring media professionals to gain insights into how two important media institutions function and to understand the professional practices that shape news production and dissemination.

During the visit to the Press Trust of India, students were introduced to the functioning of a leading news agency and gained an understanding of the processes involved in gathering, verifying and distributing news. They explored how news organisations collect information from different sources, ensure its accuracy and deliver timely updates to media platforms. The interaction helped students appreciate the importance of credibility, factual accuracy and editorial responsibility in journalism.

The visit also familiarised students with the professional environment of a news agency, where information is processed and disseminated to keep audiences informed about developments across various sectors. It offered them a broader perspective on the role of news agencies in the media landscape and the importance of maintaining accuracy and speed in contemporary journalism.

The second leg of the industrial visit took students to Akashvani Bhawan, New Delhi, where they gained insights into the world of radio broadcasting. The experience helped them understand how information and news are communicated through audio media and how broadcasting contributes to the larger media ecosystem. Exploring the functioning of a broadcasting institution also enabled students to appreciate the distinctive role of radio in reaching diverse audiences.

The exposure to both institutions allowed students to understand the similarities and differences between news agency operations and radio broadcasting. While one offered insights into news gathering, verification and dissemination across media platforms, the other provided a glimpse into the professional practices associated with radio communication.

The industrial visit was an important experiential learning opportunity for students of Journalism and Mass Communication, enabling them to connect theoretical concepts discussed in classrooms with their practical applications in the media industry. Observing professional media environments helped them develop a broader understanding of the responsibilities, processes and workflows involved in journalism and broadcasting.

Such industry interactions form an integral part of media education, as they familiarise students with evolving professional practices and expose them to the diverse career opportunities available in the communication sector. The visit reinforced the importance of practical exposure in preparing students to navigate the dynamic media landscape with greater awareness and confidence.

Through this initiative, the Department of Journalism and Mass Communication reaffirmed its commitment to providing industry-oriented learning experiences that complement academic instruction and help nurture informed, skilled and industry-ready media professionals.