Festive spirit takes centre stage at Apeejay Institute of Mass Communication

Apeejay Institute of Mass Communication (AIMC), Dwarka celebrated Diwali with great enthusiasm and festive fervour as students came together to transform the campus into a vibrant space filled with colours, lights and cheerful energy. The celebration brought the institute’s community together, reflecting the festival’s spirit of joy, togetherness and creativity through a series of engaging competitions and cultural performances.

The festivities began with students decorating the campus, adding a festive touch to the surroundings. Their creative efforts set the tone for the celebration, creating an atmosphere of excitement and shared participation. The decorations also provided students with an opportunity to collaborate and contribute to making the occasion memorable for their peers and faculty members.

A series of competitions added an element of fun and friendly competition to the celebrations. These included Mr. and Ms. Best Dressed, Reel Making and Rangoli Making. Each activity offered students a platform to showcase their individual flair, artistic abilities and interpretation of the festive spirit. While the best-dressed competition celebrated festive style and personal expression, the rangoli-making activity brought out students’ artistic sensibilities through colourful designs and patterns.

The reel-making competition was particularly engaging, encouraging students to capture and present their Diwali celebrations through creative digital storytelling. The activity also offered an opportunity to apply their communication and content-creation skills in a festive setting, blending creativity with the use of digital media.

Adding to the celebratory atmosphere, students presented a range of cultural and dance performances. Through music, movement and lively presentations, they showcased their talents beyond the classroom. The performances brought an additional dimension to the festivities, encouraging participation and creating moments of enjoyment and camaraderie among the audience.

Addressing the gathering, Prof. Sajal Mukherjee, Director, Apeejay Institute of Mass Communication, said, “Festivals such as Diwali provide an opportunity for students to come together, celebrate our shared cultural traditions and create memories beyond the classroom. At AIMC, we believe that education is also about nurturing creativity, collaboration and confidence. It is encouraging to see our students take the initiative, participate wholeheartedly and contribute to making the campus celebrations so vibrant.”

Sharing her experience, Kalash Goyal, a student of Corporate Communication and Event Management, said, “Celebrating Diwali at AIMC was a wonderful experience. From decorating the campus to participating in competitions and enjoying the cultural performances, every activity brought us closer as a batch. It was particularly exciting to see everyone’s creativity and enthusiasm come alive. These celebrations gave us an opportunity to enjoy the festival while also putting our organisational and creative skills into practice.”

The celebration concluded on a cheerful note, with students and faculty members coming together to share the festive spirit. Beyond the festivities, the occasion highlighted AIMC’s emphasis on experiential learning and active student participation. By combining creative competitions, digital storytelling and cultural performances, the celebration encouraged students to develop confidence, teamwork and creative expression while strengthening their sense of belonging to the campus community.