Video editor and motion graphics designer Rupak Chakrabarty, who has worked on branded content with some of the top companies, tells us more about his work
In this interview, Debasmita Ray, an Account Manager with FleishmanHillard explains why brand stories matter, and how in-depth research helps in shaping an effective campaign plan.
Ajay Singh Rathore, who completed his PG diploma from Apeejay Institute of Mass Communication (AIMC), reveals how to hold the audience’s attention while they are watching...
Akshita Makin, a Brand Partnerships Manager with BYJU’S explains key difference between branding and brand partnerships and how each of these factors contribute to the success...
This week’s scholar-journalist Isha Juneja shares about how social media is playing significant role in event promotions
Apeejay Institute of Mass Communication student and scholar-journalist of this week Debojit Ghosh shares tips to create engaging content
Anjali Hans, AIMC alumna and Senior Account Executive at a public relations firm Ruder Finn, says there is something new to learn everyday in this industry
The award was conferred upon Professor Dr Pijush Dutta, who teaches at Apeejay Institute of Mass Communication