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Apeejay School of Management, Dwarka organises management development programme

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The Apeejay School of Management, Dwarka recently organised a management development programme (MDP), virtually, on the topic ‘Digital Resources: A sustainable tool for SMEs/Entrepreneurs and Researchers’. The programme was organised by Anuj Kumar, Assistant Professor, ASM Dwarka, who was also the main speaker.

The MDP received a good response with 24 participants which included professionals working with Ernst and Young, HCL, export houses and members of the small and medium enterprises (SME) segment. There were also many academicians from reputed institutes such as Bharati Vidyapeeth, JIMS, MIT World Peace University, Amity University, Mulund College of Commerce, and All India Management Association, etc.

The following points and agendas were discussed at the programme:

·         Problems and challenges for SME segment

·         How technology can provide a solution to SMEs

·         Collaboration and synergies between business professionals and academicians

·         Online marketing tools

·         Research Opportunities and review

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