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Scholar-Journalist

An insightful interaction with PR experts of a global agency

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By: Grishika Jaggi

Last week, students of Corporate Communications, Public Relations and Event Management along with Advertising and Marketing Communications (specialisations) participated in a Campus Interaction with Mr Akash Batra and Mr Vishal Gera, Assistant Vice President and Human Resources Manager of Archetype, respectively.

The session began with a brief on the history and evolution of the organisation. Mr Batra provided insightful details of how the organisation functions, concentrating on major departments, including Strategic Communications, Digital Marketing, Creative Production, and Brand Strategy. At the same time, Mr Gera spoke about the working environment, which also covered the organisational hierarchy, employee recognitions and policies.

We also got to know about some fascinating practices adopted by Archetype PR that truly respect a person’s ability to balance their work and personal lives, such as no meetings on Fridays after 5 p.m., no calls or interruptions while on sick leave, and others. Along with that, the company offers its employees some entertaining activities and pleasant excursions in order to enhance team building, increase employee engagement, and foster innovation, collaboration, and competitiveness.

Further, Mr Batra shared his journey and said, “I love to do copywriting. With this passion, I started my professional life in copywriting and later shifted towards PR and Strategic Communications.”

At the end of the event, students asked questions from the experts which were answered satisfactorily. All in all, it was a very knowledgeable and insightful session for all of us. 

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