Unveiled AI expansion; new features for WhatsApp Business at Conversations 2024

At Meta’s Conversations 2024 event, CEO Mark Zuckerberg unveiled significant advancements in AI and new features for WhatsApp Business. Emphasizing Meta’s dedication to AI, Zuckerberg stated, “Our goal here is to build the world’s leading AI service, both in quality and in usage.”

A major highlight was the expansion of Meta AI, which launched in April powered by the Llama 3 model. Meta AI will soon support Portuguese and other languages, broadening its accessibility. Meta is currently testing this AI-powered business agent with select companies in India and Singapore, with plans to expand to Brazil soon.

Already, AI is enhancing WhatsApp’s ability to connect businesses with relevant customers through optimized delivery tools. Several key updates for WhatsApp Business were also revealed:

Meta Verified for WhatsApp: Rolling out in Brazil, India, Indonesia, and Colombia, this feature helps businesses build credibility and trust through verified badges, impersonation protection, and prioritised support.

Voice Calls on WhatsApp Business Platform: Businesses will soon offer voice calls, allowing for more personal interactions and support for complex inquiries.

These updates highlight Meta’s commitment to leveraging AI to enhance business-customer interactions and streamline business operations on WhatsApp.