Recent Events
Turning Data into Action: Interactive workshop on analytics and dashboarding inspires future professionals
Apeejay School of Management (ASM), Dwarka recently hosted a highly engaging guest lecture
The Apeejay School of Management (ASM), Dwarka recently hosted a highly engaging guest lecture on Google Analytics and Dashboarding through Power BI, conducted by Mr. Himanshu Bansal, an industry expert in marketing analytics and business intelligence. The session, designed to give students hands-on exposure to two of the most powerful tools in marketing and data-driven decision-making, proved to be an enriching learning experience.
Spanning just two hours, the lecture was packed with insights, practical demonstrations, and live case examples. Mr. Bansal effectively bridged the gap between classroom theory and industry practice, illustrating how businesses leverage Google Analytics to track consumer behavior and Power BI to convert raw data into meaningful, visual dashboards. His session highlighted the growing importance of data visualization and interpretation in driving strategic decisions across industries.
The workshop stood out for its application-oriented approach. Rather than limiting the discussion to technical jargon, Mr. Bansal demonstrated how students could apply these tools to solve real-world business problems. From identifying website traffic patterns through Google Analytics to designing interactive dashboards in Power BI, the students gained practical insights that will enhance their academic learning and professional preparedness.
The lecture received overwhelmingly positive feedback from the students. Anushka, one of the participants, shared, “I have attended many workshops on Power BI and Google Analytics, but this session really gave me practical exposure on how both tools work in just 2 hours and why they are so relevant in today’s innovation-first world.”
Another student, Sudhanshu, added, “It was very insightful and practically relevant to the industry standards. Sessions like this are the need of the hour for anyone aspiring to build a career in marketing analytics and consulting services.”
Their reflections highlighted the value of the session in providing career-focused learning opportunities. Many students expressed a renewed interest in exploring marketing analytics, with several noting how the workshop gave them the confidence to integrate these tools into academic projects and future professional roles.
Overall, the lecture was a resounding success, fulfilling its objective of equipping students with critical skills in analytics and dashboarding. It not only expanded their technical knowledge but also inspired them to think innovatively about the role of data in shaping modern businesses.
Workshops like these reiterate Apeejay Institute’s commitment to bridging academics with industry, ensuring that its students are future-ready professionals with the ability to adapt, innovate, and excel in the fast-evolving business landscape.
