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From Freelancer to Founder: Apeejay alumnus’ creative journey in advertising and design

Karan, the visionary behind Adshake, shares his professional story and experiences at Apeejay



Karan, a seasoned professional in the field of advertising and design, has been steering his own agency, Adshake, in Jalandhar for the past decade. His journey from a college freelancer to a full-fledged entrepreneur is inspiring and filled with valuable insights. Let us learn from the experiences of this alumnus from Apeejay College of Fine Arts (ACFA) and gain some inspiration. Read edited excerpts:

What does a regular day at work look like for you?

My typical workday starts around 10 or 10:30 am. I spend most of my day working with clients on various aspects of advertising, including branding, packaging, and content creation. It’s a desk-based job, and I usually put in about 8 to 10 hours a day. Managing multiple projects and ensuring client satisfaction keeps me on my toes, but it’s something I thoroughly enjoy.

What inspired you to pursue a career in advertising and design?

My interest in computers started early in my childhood, which naturally led me to explore graphic design. Before joining college, I completed a five-month graphic design course, which further fueled my passion. When I sought a degree in Visual Communication or Applied Arts, ACFA was the top choice. I started freelancing in 2014 during college and established my office in 2018. This gradual journey from learning software on my own to running my own agency was driven by a deep-seated love for design and creativity.

How was your journey at ACFA?
My time at ACFA was fantastic. I pursued a Bachelor of Fine Arts in Applied Arts with a specialization in Visual Communication. The assignments and projects we worked on were incredibly enriching. Our HoDs and teachers assigned diverse projects and case studies that were very helpful when I started working with clients. Participating in events like the Diwali Mela and Design Week also provided practical experience and a platform to showcase my skills.

So the teachers at ACFA guided you very well?

 The teachers at ACFA were excellent. They shared their extensive experience and guided us through various projects and assignments. Their mentorship was instrumental in shaping my professional skills. The environment was very conducive to learning, and interacting with faculty from different departments further broadened my perspective.

And what advice would you give to current students at ACFA?

 My advice to current students would be to start gaining experience as early as possible. Whether through internships, freelancing, or personal projects, the more experience you gather, the better prepared you’ll be for the professional world. Don’t wait until you graduate to start working in your field. Embrace every opportunity to learn and grow.

Senior Correspondent at the Apeejay Newsroom, Arijit has written more than a thousand articles across varied genres and also shot video interviews and live coverages with the highest viewership, displaying his versatility and skill. Be it a special achievement article, feedback from a parent, high profile alumnus interview or a featured write up on culture, literature and sports, he is the go to person. His initiatives like Aspiring Artist, Promising Poet and Book reviews have earned him special place in the hearts of all students and readers. Arijit initiated video interviews with a wholesome campaign on the 2022 FIFA World Cup, consisting of 16 match review articles and 3 video interviews of budding football players and enthusiasts across various Apeejay schools in Delhi. He also did the live coverage of Apeejay Noida's mega event Runathon 2023 and also many other special interviews. All his videos created new benchmarks for views, especially the latter crossing 2k views in just days. A performing poet, short story writer and football player in the other half of the day, Arijit leads a colourful and passionate life. You can watch his performances at his YouTube channel- Arijit Roy Poems, and also read his poems and short stories at his blog with the same name. He can be reached at [email protected] and [email protected]