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Apeejay Institute of Mass Communication proudly launches its 1st music video ‘Lakshya to Pana Hai’ 

The music video is created, directed and produced by the faculty, students and alumni of the institute



Yet another remarkable day for the Apeejay Institute of Mass Communication (AIMC) family as the institute launched its first music video – Lakshya to Pana Hai. Conceptualised and created by the students of AIMC under the guidance of their mentors, this song is dedicated to all those who aspire to pursue Journalism and Mass Communication as their passion and profession.

To make this launch event an even more memorable, Mr Hemant Ghai, News Director, Business News at Bharat Express, and Mr Varun Kohli, Chief Executive Officer, Bharat Express graced the occasion with their presence. Other distinguished guests present were Prof. Ashok Ogra, Founder Director and Advisor of AIMC, Dr. R P Hooda, Emeritus Professor, Dr Alka Munjal, Director of Apeejay School of Management (ASM), Dr Etinder Pal Singh, Deputy Director at ASM and others.

The event started with singing of the national anthem, followed by watching the teaser of the new song.  During the launch, Mr Varun Kohli mentioned that the video showcases a strong bond between the students and their faculty mentors. Echoing similar thoughts, Mr Hemant Ghai said that this motivational music video can be played in all media channels.

Subsequently, Professor Sanjay Ahirwal, Dean of School of Journalism & Mass Communication at Apeejay Stya University, said, “Every time I visit AIMC I get inspired by the kind of work we do. From orientation, WeCare Film Festival to now the launch of this melodious music, I feel so inspired.”

Adding further, Sajal Mukherjee, Director of AIMC, enlightened the students with his motivational words. He said, “This journey started 6 months ago with an aim to motivate each and every student to achieve their goal of becoming media professionals. Today, it has come to fruition as many of our students are already placed in reputed media firms. I am so glad to see that students have made us proud with the launch of this music video and at the same time, they have successfully achieved their goals.” 

Subsequently, the music video was launched, which was played multiple times on the public demand. 

Students with the guidance from their mentors started working on this video six months ago. The batch of 2022-23 takes pride in starting this legacy, which will be passed down to the coming batches. The musical video is directed by Naveen Gautam, Associate Professor with AIMC. The lead singer of this beautiful song is an AIMC student Anamika Jha, and the rapper in the song is Abhishek, another AIMC student. The music for the song was given by AIMC alumnus Nitin Singh.

In the end, Naveen Gautam, Associate Professor with AIMC wrapped the day with his kind words as he shared, “It absolutely takes a village to produce a music video. All the hard work of each and every student has  been paid off. I am happy that we finally made it a success. I must say, if my students and colleagues are happy, then I’m happy.” 

Harshita is Assistant Editor at Apeejay newsroom. With experience in both the Media and Public Relations (PR) world, she has worked with Careers360, India Today and Value360 Communications. A learner by nature, she is a foodie, traveller and believes in having a healthy work-life balance.

Poetic गुफ्तगू – With हुमेरा खान @poetsofDelhi