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“3D elements, creative manipulation of typography are two key trends in graphic designing”

Apeejay alumna Shreya Goyal, a Graphic designer at Communique Marketing Solutions, suggests to stay updated with the latest trends, techniques, and software tools as the design industry is constantly evolving



Shreya Goyal is a highly accomplished Graphic Designer at Communique Marketing Solutions, who has achieved remarkable success in her field. Her educational journey advanced further at Apeejay Institute of Mass Communication (AIMC), where she deepened her understanding of the advertising industry and honed her skills in graphic design. However, her passion for the creative process was sparked during her graduation, when she had worked on a logo design project that ignited her interest in visual communication while bringing ideas to life through design.

Shreya’s unwavering commitment to staying abreast of the latest design trends and continuously refining her abilities has allowed her to master the art of creating designs that deeply resonate with audiences, leaving a profound and lasting impact. Her dedication to nurturing her talent and staying ahead of the curve has been pivotal in her numerous accomplishments. Read edited excerpts of the interview:

What made you join AIMC? Please walk us through your educational journey.

I joined AIMC because I was curious about the advertising industry and wanted to deepen my understanding of its processes and workings. In terms of my educational journey, it started with my graduation, when I discovered my passion for graphic designing. During that time, I had the opportunity to work on a logo design project, which sparked my interest in this creative field. I found it incredibly fascinating to bring ideas to life through visual elements, and that experience solidified my decision to pursue graphic designing as a career.

What does your office day look like?

My office days are quite fulfilling. I get to witness the dedication and hard work of my colleagues as they diligently work on their respective projects. The office environment is dynamic and inspiring, and I feel fortunate to be surrounded by talented individuals who constantly push the boundaries of creativity. Each day, I learn something new, whether it’s through collaboration or by taking on new challenges. It’s a rewarding experience to contribute my skills and grow professionally in such a stimulating workplace.

Why did you choose a career in Graphic Designing?

As mentioned earlier, my decision to pursue graphic designing stemmed from a project I undertook during my graduation. The process of designing a logo awakened my creative mind and sparked a deep interest in the field. I found joy in visualising ideas, combining colours as well as typography, and creating designs that conveyed a message or brand identity effectively. The ability to communicate through visual means and make a lasting impact through design is what ultimately drew me towards this career path.

What are the current trends in Graphic Designing?

In the ever-evolving world of graphic designing, there are always new trends emerging. Currently, two trends that have gained significant traction are the use of 3D elements and the creative manipulation of typography. Incorporating 3D elements into designs adds depth and realism, allowing for more immersive visual experiences. On the other hand, designers are exploring typography in unique ways, such as playing with letterforms, creating custom fonts, or blending different typefaces to form visually striking compositions. These trends showcase the constant innovation and experimentation within the graphic design industry.

What tips would you give to aspiring graphic designers?

To aspiring graphic designers, I would offer a few pieces of advice. First and foremost, don’t panic and trust in your abilities. Confidence plays a crucial role in the creative process, and believing in yourself and your skills will help you overcome challenges. Secondly, be true to yourself and find your unique style and voice in design. Don’t be afraid to explore different tasks and projects from various design fields. This will allow you to discover your areas of interest and refine your skills. Finally, always stay curious and keep learning. The design industry is constantly evolving, so it’s essential to stay updated with the latest trends, techniques, and software tools.

Where do you see yourself in the next five years?

In the next five years, I envision myself establishing my own business in graphic design. I aspire to create a platform, where I can collaborate with clients, bring their visions to life, and deliver impactful design solutions. Building my own business will give me the freedom to explore my creativity, work on diverse projects, and make a meaningful impact in the industry. I am excited about the possibilities that lie ahead and eager to make my mark as a successful entrepreneur in the design field.

Tell us more about your Apeejay days.

My days at Apeejay were truly memorable and formative. Throughout my journey, I had the privilege of being guided by Prof. (Dr) Pijush Dutta, who played a crucial role in shaping my skills and nurturing my passion for graphic designing. His expertise and constant support were instrumental in my growth as a designer. Moreover, I formed lasting friendships with fellow students who shared the same enthusiasm for creativity. We often collaborated on projects, exchanged ideas, and challenged each other to push the boundaries of our craft. Apeejay provided me with a nurturing environment that fostered my personal and professional development, and I will always cherish those days as the foundation of my career.

Divya is a Correspondent at Apeejay Newsroom. She has a degree of Masters in Journalism and Mass Communication. She was a former sub-editor at News 24. Her passion for writing has always contributed to her professional and personal growth.