All posts tagged "AIMC"

Scholar-Journalist of the Week: Make way, ‘Mad Men’, AI will now rule advertising

Apeejay Institute of Mass Communication student and scholar-journalist of this week Aakash Mishra says writing helps organise thoughts and liberate feelings that are trapped in the...

Coverage of ASM and AIMC, Dwarka Campus, in India Education Diary

‘Media planners help brands achieve top-of-the-mind recall’

Apeejay Institute of Mass Communication alumna Swati Anand, a Media Planner with Zenith Media, shares handy tips for a successful career in media planning

It’s advantage brands, with ephemeral content marketing

By Radhika Nagpal Ephemeral content has emerged as an important tactic in the  marketers’ handbook. And that is being consumed by us on a  daily basis....

‘Synergy 2022’ annual festival held with pomp and pageantry at Apeejay Dwarka campus 

The two-day event, hosted by the Apeejay School of Management (ASM) and Apeejay Institute of Mass Communication (AIMC), saw the participation of more than 250 students...

AIMC faculty conducts DSLR Filmmaking Workshop at MERI College

In the workshop, Bachelor of Journalism and Mass Communication (BJMC) students of MERI were taught the fundamentals of DSLR filmmaking and the art of storytelling

Time you savoured Delhi’s street food delicacies

By Ananya Klikdar “Food is not rational. Food is culture, habit, craving and  identity” – Jonathan Safran Foer Do your eyes go all big and wide...

Scholar-Journalist of the Week: Key messages are best delivered in listeners’ preferred language

Apeejay Institute of Mass Communication (AIMC) student Shreya Goyal says travelling to new places has helped enhance her writing skills

‘The first step to achieve success is to set the right goal’

AIMC alumna Kavisha Mehra, a Brand Manager with BYJU's, says those with creative streak are a perfect fit for any advertising firm

What makes video ad campaigns trend?

By Krati Trivedi It’s no secret that ad campaigns are an important marketing strategy for all kinds of businesses that want to increase brand awareness and...