Inside the Makeup Industry: Unfiltered Insights from a Professional Artist

Makeup isn’t just brushes and beauty – it’s business, psychology, and artistry rolled into one. Professional artist Harshita Arora and alumni of Apeejay College of Fine Arts, Jalandhar cuts through the filters to reveal what really goes on behind the scenes in the makeup industry. From handling demanding clients to understanding the difference between trends and techniques, here’s her breakdown for anyone thinking of stepping into this world.

Read edited excerpts

What is the biggest misconception clients have about makeup?

The most common one? That makeup can transform your features entirely, like plastic surgery. It can’t. If you have wrinkles, lines, or deep pigmentation – they can be softened, not erased. Good skincare is the base. Also, filters set false expectations. I never use them in my work. My focus is always on skin-like, natural finishes that make people feel like the best version of themselves – not a stranger.

Filters are everywhere on social media. How do you manage client expectations shaped by filtered images?

I make it clear right at the start: makeup can enhance, not alter. I explain that what they see online is often digitally edited. My job is to deliver realistic, wearable beauty. Not something fake. Once you’re honest about what makeup can and cannot do, clients trust you more.

Are makeup trends important to follow, or should one stick to their signature style?

Trends are important – but they shouldn’t override technique. Techniques are timeless. I adapt my looks to modern trends like dewy skin or soft-glam, but my foundation lies in perfect blending and skin prep. Artists who ignore trends get left behind. But artists who ignore their basics won’t last either.

How important is formal certification in this industry?

Honestly, skills matter more than certificates. You could have five diplomas, but if you can’t execute a clean base or match skin tone correctly, it doesn’t matter. In this field, your work speaks louder than your paperwork. Certifications can give you structure, but they won’t substitute for practice and passion.

What are some behind-the-scenes challenges makeup artists face that people don’t see?

Product handling is a nightmare. You’re carrying thousands of rupees worth of delicate palettes, bottles, lights – things can spill or break during travel. Lighting is another big issue. Most venues don’t have makeup-friendly lighting, so I carry my own. Setup time, managing hygiene, coordinating with hairstylists – it’s intense. You’re expected to perform under pressure, often in less-than-ideal conditions.