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'The positive environment at work drives me every day'

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‘The positive environment at work drives me every day’

Ishika Bhog, alumna of Apeejay Institute of Mass Communication, speaks how a positive attitude is all one needs

Published

3 years ago

on

Ishika Bhog works at Adfactors PR as a trainee account executive. She is an Apeejay Institute of Mass Communication (AIMC) alumna and has recently started her professional career. In an informal interview, the former Corporate Communications student from the batch of 2022 gives insight into her work schedule and shares advice for the current students. Edited excerpts:

What does a day at work entail?

I start my day by sending out the daily updates. It is then followed by the team meeting. I then align the daily priorities at work. Generally, this is followed by client meetings. Then if there is a press release we disseminate it, and then follow up with it. Also, I send out the content at times as well. Occasionally, I also have to engage with influencers.

What drives you to work everyday?

My cousin was in this field, so that inspired me to join this field as well. But it is my colleagues and the good environment at work that drives me every morning. I love brainstorming with my colleagues and thinking of creative ideas.

Best memories from AIMC days?

In our projects at AIMC, we got hypothetical brands and we did a lot of event activation for that. That process helped us learn a lot about the industry. 

One success mantra for the current students?

Take the sourest lemon life has to offer and turn it into something resembling lemonade

Your future plans?

I will be working in this organisation for some time. I want to grow here through more opportunities. 

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Senior Correspondent at the Apeejay Newsroom, Arijit has written more than a thousand articles across varied genres and also shot video interviews and live coverages with the highest viewership, displaying his versatility and skill. Be it a special achievement article, feedback from a parent, high profile alumnus interview or a featured write up on culture, literature and sports, he is the go to person. His initiatives like Aspiring Artist, Promising Poet and Book reviews have earned him special place in the hearts of all students and readers. Arijit initiated video interviews with a wholesome campaign on the 2022 FIFA World Cup, consisting of 16 match review articles and 3 video interviews of budding football players and enthusiasts across various Apeejay schools in Delhi. He also did the live coverage of Apeejay Noida's mega event Runathon 2023 and also many other special interviews. All his videos created new benchmarks for views, especially the latter crossing 2k views in just days. A performing poet, short story writer and football player in the other half of the day, Arijit leads a colourful and passionate life. You can watch his performances at his YouTube channel- Arijit Roy Poems, and also read his poems and short stories at his blog with the same name. He can be reached at [email protected] and [email protected]