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‘Self-confidence is the real game-changer’

Alumna of Apeejay Institute of Mass Communication speaks about her job experience and career aspirations

Published

2 years ago

on

Shakshi Raturi is an Apeejay Institute of Mass Communication (AIMC) alumna. She pursued a Post Graduate Diploma in Advertising and Marketing Communication and is currently working at Communique Marketing Solutions.  Doing the interview in between her hectic travel rush, the alumna speaks about her learnings at AIMC, the training experience and the thrill of managing big brands. 

Read edited excerpts: 

Tell us about your internship experience? 

So, I interned with Communique Marketing Solutions as a Client Servicing Executive. This is an experiential marketing company and the experience I had here was great. I have been a part of the Maruti Suzuki Jimny Media drive event, and during my time as an intern I also handled numerous big brands. It was a great learning experience which opened the doors of the industry for me. 

Why did you choose this nature of work?

I love coordinating and managing things. Interaction with diverse people also interests me a lot and so does the thrill of handling different brands.

Are you employed full time currently?

Yes, I am employed full time at Communique only. I now work not only as a  Client Servicing Executive for different brands but, I am also into influencer marketing. I am expanding my work horizon and learning more about my capabilities.  

That’s wonderful and inspiring! How was your time at AIMC?

It was a great experience, I learned many things there which helped me in building my personality. I owe a big thanks to my classmates and professors. The time I spent at AIMC was indeed special in shaping me. 

Finally, where do we see you in the next 5 years?

I see myself working at the top advertising company. That is the bullseye!

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Senior Correspondent at the Apeejay Newsroom, Arijit has written more than a thousand articles across varied genres and also shot video interviews and live coverages with the highest viewership, displaying his versatility and skill. Be it a special achievement article, feedback from a parent, high profile alumnus interview or a featured write up on culture, literature and sports, he is the go to person. His initiatives like Aspiring Artist, Promising Poet and Book reviews have earned him special place in the hearts of all students and readers. Arijit initiated video interviews with a wholesome campaign on the 2022 FIFA World Cup, consisting of 16 match review articles and 3 video interviews of budding football players and enthusiasts across various Apeejay schools in Delhi. He also did the live coverage of Apeejay Noida's mega event Runathon 2023 and also many other special interviews. All his videos created new benchmarks for views, especially the latter crossing 2k views in just days. A performing poet, short story writer and football player in the other half of the day, Arijit leads a colourful and passionate life. You can watch his performances at his YouTube channel- Arijit Roy Poems, and also read his poems and short stories at his blog with the same name. He can be reached at [email protected] and [email protected]